Abstract Although several studies have approached the environmental or economic impacts derived from the adoption of the circular economy's principles by businesses, the social dimension of the circul

The gap

Consensus across the literature

Supporting evidence — 5 representative gaps

• SUSTAINABLE ENTREPRENEURSHIP AND GREEN MARKETING: A STRATEGIC PERSPECTIVE (2026) · doi

  legislation The findings of the present study have some limitations that need to be taken into account when interpreting the results. The research is mostly secondary data which are gathered from books, journals, reports and published literature that is associated with Sustainable Entrepreneurship and Green Marketing Practices. Consequently, the study won't necessarily reflect the dynamic nature of the market, consumer tastes and preferences, and new environmental that affect business decisions. Moreover, the research emphasizes overall strategic views and doesn't offer industry or region- the specific applicability of the results in different industries and geographical locations. One difficulty in the analysis was also the lack of available and up-to-date information on sustainable enterprise practices. Moreover, the results of consumer attitudes towards green products and sustainable initiatives could differ from culture to culture, social to social and results economic, making economic generalizations difficult. The study provides useful insights into the importance of sustainability and green marketing for contemporary entrepreneurship despite the drawbacks. analysis, which restrict could the to 9. FUTURE SCOPE

  Keywords: sustainable green entrepreneurship marketing practices consumer culture social economic legislation present limitations need taken account
• Threat or Opportunity? Market Turbulence As a Catalyst For Green Innovation-Driven Circular Economy Adoption in High-Tech Sectors (2026) · doi

  towards the of a Abdelfattah, F., Dahleez, K., Al Halbusi, H., & Salah, M. (2025). Strategic green alliances: Integrating green dynamic capabilities, AI, and electronic entrepreneurial innovation for sustainability. Sustainable Futures, 9, 100433. Ahmadov, T., Durst, S., Gerstlberger, W., & Kraut, E. (2025). SMEs on the way to a circular economy: insights from a multi-perspective review. Management Review Quarterly, 75(1), 289-322. Alghamdi, O., & Agag, G. (2024). Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. Journal of Retailing and Consumer Services, 76, 103547. Bhat, M. A., & Abdelwahed, G. (2026). Unveiling the drivers of green innovation and their impact on sustainability performance: the mediating role of circular economy practices. International Journal of Productivity and Performance Management, 75(2), 565-588. Borah, P. S., Dogbe, C. S. K., & Marwa, N. (2025). Green dynamic capability and green product sustainable development. Corporate Social Responsibility and for innovation Environmental Management, 32(1), 911-926. Buzzao, G., & Rizzi, F. (2021). On the conceptualization and measurement of dynamic capabilities for sustainability. Business Strategy and the Environment, 30(1), 135-175. Guo, Y. (2023). External knowledge acquisition and green innovation in Chinese firms: unveiling the impact of green dynamic capabilities. Sage Open, 13(3). 462 INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Vol. 1 5 , No. 2, 2026, E-ISSN: 2 2 2 6 -3624 © 2026 Horbach, J., & Rammer, C. (2020). Circular economy innovations, growth and employment at the firm level: Empirical evidence from Germany. Journal of Industrial Ecology, 24(3), 615-625. Khan, O., Daddi, T., & Iraldo, F. (2021). Sensing, seizing, and reconfiguring: Key capabilities and organizational routines for circular economy implementation. Journal of Cleaner Production, 287, 125565. Li, L. (2022). Digital transformation and sustainable performance: The moderating role of market turbulence. Industrial Marketing Management, 104, 28-37. Li, Z., Rasool, S., Cavus, M. F., & Shahid, W. (2024). Sustaining the future: How green capabilities and digitalization drive sustainability in modern business. Heliyon, 10(1). Lozada, N., Witjes, S., & van Kranenburg, H. (2025). Expanding the Company's Innovation Boundaries for Circularity: The Mediating Role of Green Strategic Orientation and the Moderating Role of Environmental Turbulence. Business Strategy and the Environment. Ma, L., Ali, A., Shahzad, M., & Khan, A. (2025). Factors of green innovation: the role of dynamic capabilities and knowledge sharing through green creativity. Kybernetes, 54(1), 54-70. Marrucci, L., Daddi, T., &

  Keywords: green capabilities innovation dynamic management journal role sustainability circular economy sustainable turbulence performance business strategic
• Circular Economy and Innovation: A Systematic Literature Review (2021) · doi

  Through a systematic review of the literature, this article aims to unify and to uncover the available evidence on innovation in relation to the circular economy and to determine those aspects that remain unexplored or should be studied in more depth in order to be able to continue to make progress in this field.

  Keywords: systematic review literature article aims unify uncover available evidence innovation relation circular economy determine aspects
• First‐mover advantages in green innovation—Opportunities and threats for financial performance: A longitudinal analysis (2019) · doi

  Abstract Although the analysis of the relation between green innovative activism and financial performance is a popular topic, the existing literature has rarely addressed the tangible benefits that companies may enjoy if they engage in green innovations more than their competitors.

  Keywords: green abstract relation innovative activism financial performance popular topic existing literature rarely addressed tangible benefits
• Social impacts of a circular business model: An approach from a sustainability accounting and reporting perspective (2021) · doi

  Abstract Although several studies have approached the environmental or economic impacts derived from the adoption of the circular economy's principles by businesses, the social dimension of the circular model at the micro‐level is underexplored in the literature.

  Keywords: circular abstract several approached environmental economic impacts derived adoption economy principles businesses social dimension model