Originality/value Studies on CSR from customers’ standpoint are still scarce in developing countries, and the existing ones do not use reliable measure scales, based on theoretical models and adapted

The gap

Consensus across the literature

Supporting evidence — 3 representative gaps

• Corporate social responsibility: comparing different models (2017) · doi

  Originality/value Studies on CSR from customers’ standpoint are still scarce in developing countries, and the existing ones do not use reliable measure scales, based on theoretical models and adapted to the features of this audience.

  Keywords: originality value customers standpoint still scarce developing countries existing ones reliable measure scales based theoretical
• Social responsibility and crowdfunding businesses: a measurement development study (2017) · doi

  Originality/value This research adds to the understanding of the under studied subject of social responsibility of crowdfunding industry by developing a stakeholder-based rating system of CSR among crowdfunding businesses that could assist in making this industry more trustworthy and robust, thereby laying out an agenda for further research on the topic.

  Keywords: crowdfunding industry originality value adds understanding studied subject social responsibility developing stakeholder based rating system
• Why can CSR seem like putting lipstick on a pig? Evaluating CSR authenticity by comparing practitioner and consumer perspectives (2020) · doi

  Findings These data suggest that rather than existing on a continuum of authenticity, there are clear paths emerging for CSR efforts to be deemed authentic versus inauthentic that can begin to better explain the often-contradictory findings with regard to consumer attitudes towards CSR and an organisation’s value proposition.

  Keywords: suggest rather existing continuum authenticity there clear paths emerging efforts deemed authentic versus inauthentic begin