Social Media Impact on Consumer Behavior
Research gap analysis derived from 2 social_science papers in our local library.
The gap
The impact of specific social media platforms (Instagram, TikTok) and their credibility sources (influencers vs. brand accounts) on long-term consumer purchasing decisions and loyalty needs further investigation.
Consensus across the literature
Papers collectively establish the influence of social media but leave open the long-term effects and moderating factors such as platform type and source credibility.
Research trend
Emerging — attention growing, methods still coalescing.
Supporting evidence — 2 representative gaps
- The Influence of Instagram Social Media, Price Perception, and Product Quality on Online Purchasing Decisions of Musical Instruments (2026) · doi
The study does not investigate how consumer trust on Instagram or credibility of sources (e.g., influencers vs. brand accounts) moderates the relationship between social media exposure and purchasing decisions.
Keywords: investigate consumer trust instagram credibility sources influencers brand accounts moderates relationship social media exposure purchasing - The Role of TikTok and Facebook in Influencing Consumer Purchases Among Adolescents in Tañong, Malabon City (2026) · doi
The study does not examine the long-term effects of social media exposure on consumer behavior or loyalty; longitudinal investigations are needed to understand sustained impacts.
Keywords: examine long term effects social media exposure consumer behavior loyalty longitudinal investigations needed understand sustained
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