Strategic Investment: Government and institutional leadership must prioritize stable power supply, internet access, and regular equipment upgrades. 2. Targeted Training: Ongoing professional developme

The gap

Consensus across the literature

Supporting evidence — 3 representative gaps

• Artificial Intelligence Process Integration and Net Promoter Score in the Marketing Agencies in Kenya (2026) · doi

  The study therefore recommends that the marketing agencies in Kenya should work towards strengthening their capacity for AI integration through upskilling their staff to be able to utilize the highly dynamic AI platforms available. The study recommends stakeholder engagement within the sector to ensure that each entity represented is able to adequately relate to the available AI platforms relevant for the processes in their entities and is quite conversant with the same. Knowledge sharing amongst the players in the sector is primary for exchange of information on technology and how to deploy it. The study further recommends that the regulatory framework around AI is developed and disseminated to the relevant stakeholders in each sector. This will allow them to become familiar with the policy surrounding AI and how this impacts their operations. Public participation in forums organized by the policy makers will allow them to own the regulatory framework surrounding AI and work towards enhancement of the AI environment within the country. Based on the summary and conclusions above, the study recommends that the marketing agencies concerned should ensure proper networking and collaborating in the deployment of AI, and that leaders facilitate coaching to all team members. Based on the empirical evidence of this research, the study recommends that policy makers, the Republic of Kenya, donors, and other interested stakeholders should design policies that support all-inclusive stakeholder engagement towards development and deployment of AI. 53 European Journal of Business and Strategic Management ISSN 2518-265X (Online) Vol.11, Issue 1, No.4. pp 44 - 56, 2026 www.iprjb.org REFERENCES Ahn, E., & Kang, H. (2018). Introduction to systematic review and meta-analysis. Korean Journal of Anesthesiology, 71(2), 103–112. https://doi.org/10.4097/kjae.2018.71.2.103 Ajibade, P. (2018). Technology Acceptance Model Limitations and Criticisms: Exploring the Practical Applications and Use in Technology-related Studies, Mixed method, and Qualitative Researches. Library Philosophy and Practice (e-Journal), 1941, 10.25. Akello, J. (2022). Artificial Inteligence in Kenya. Paradigm Initiative. https://paradigmhq.org/wp-content/uploads/2022/

  Keywords: recommends kenya towards sector technology policy journal marketing agencies able platforms available stakeholder engagement within
• Use of Artificial Intelligence (AI) in Tertiary Institution Libraries in Jigawa State, Nigeria: Prospects, Requirements, and Challenges. (2026) · doi

  1. Strategic Investment: Government and institutional leadership must prioritize stable power supply, internet access, and regular equipment upgrades. 2. Targeted Training: Ongoing professional development focused on AI literacy and practical applications. 3. Policy Development: Enact clear, enforceable standards for privacy, ethics, and AI governance in libraries. 4. Partnerships: Engage with national and international agencies, technology vendors, and professional bodies for resource sharing and collaborative pilots. 5. Community Engagement: Sensitize staff and users about the benefits and limitations of AI to foster ownership and reduce resistance.

  Keywords: professional development strategic investment government institutional leadership must prioritize stable power supply internet access regular
• Measuring the Impact of Artificial Intelligence on Customer Engagement and Experience in the Digital Era (2026) · doi

  systems, personalized service companies should conduct regular reviews of the delivery, and rapid problem resolution enhance the performance of AI in order to constantly improve its ease with which customers can obtain effectiveness. Consumers should have an increased products/services and create seamless online understanding of the capabilities and limitations of AI, experiences. and they should also provide organisations that work While the findings indicate numerous advantages with AI with the necessary feedback to enhance their associated with using AI, the study did uncover operations. Data should be exchanged in a secure additional areas of concern regarding their use, manner in order the protect the confidential nature of including data protection, emotional limits of AI use, individual data. and occasional inaccuracies within AI systems. Policymakers must establish robust regulations to Results demonstrate that consumers prefer a blended ensure that AI is employed in an accountable manner. approach that incorporates an automated response (AI) They must also create transparency for platforms that for less complex/simple tasks and human intervention utilise algorithms and establish strict data protection for more complex/sensitive issues. legislation that complies with worldwide standards. Overall, the findings of this study support the assertion that AI positively influences customer engagement and experience. Furthermore, the study points to the need for organizations to utilize AI methods very ethically and transparently regarding customer data handling. For businesses, legislators, and researchers looking to enhance the quality of their customer interactions through AI, this study provides relevant data.

  Keywords: enhance customer systems order consumers create regarding manner protection must establish complex personalized service companies