The study addresses a critical gap in the literature by integrating environmental and financial perspectives, offering actionable recommendations for policymakers, investors, and entrepreneurs to adva

The gap

Consensus across the literature

Supporting evidence — 4 representative gaps

• Sustainable Business Performance: Examining the Role of Green HRM Practices, Green Innovation and Responsible Leadership through the Lens of Pro-Environmental Behavior (2023) · doi

  The selection of Pakistan’s banking sector for analysis in the present study is a significant contribution to the literature because no studies have previously been conducted on Pakistan’s banking sector to analyze the role of green HRM practices, responsible leadership, and green innovation’s impact on sustainable business performance through the mediating role of their pro-environmental behavior.

  Keywords: pakistan banking sector role green selection present significant contribution literature previously conducted analyze practices responsible
• Greening portfolios: the role of self-determination and egoism in pre-adoption green investment decisions (2026) · doi

  The study sheds light on the cognitive and motivationally significant role of mainstream investors in evaluating green investment opportunities before engaging in the process, pre-adoption evaluation, as opposed to post-adoption behaviour, which is a research area that has not been adequately explored in the literature.

  Keywords: adoption sheds light cognitive motivationally significant role mainstream investors evaluating green investment opportunities engaging process
• Green banking: the modern trajectory of sustainable development of the national economy (2025) · doi

  The study identifies several key obstacles to the widespread understanding and adoption of green banking: green investments often have lower cash flow and longer investment horizons; insufficient data on the environmental impact of green investments; long preparation and implementation timelines for ecological banking strategies; lower short-term profitability; higher operational costs; reputation risks for banks; lack of clear regulatory guidelines for green banking.

  Keywords: green banking investments lower identifies several obstacles widespread understanding adoption often cash flow longer investment
• The past, present, and future of sustainability marketing: How did we get here and where might we go? (2024) · doi

  The study addresses a critical gap in the literature by integrating environmental and financial perspectives, offering actionable recommendations for policymakers, investors, and entrepreneurs to advance sustainable business practices and foster economic growth.

  Keywords: addresses critical literature integrating environmental financial perspectives offering actionable recommendations policymakers investors entrepreneurs advance sustainable