Originality/value Literature on ethical fashion companies and their use of socially responsible strategies is sparse, and there is a lack of research that covers both social and environmental sustaina

The gap

Consensus across the literature

Supporting evidence — 3 representative gaps

• Social and environmental sustainability in the clothing industry: a case study of a fair trade retailer (2011) · doi

  Originality/value Literature on ethical fashion companies and their use of socially responsible strategies is sparse, and there is a lack of research that covers both social and environmental sustainability in this market.

  Keywords: originality value literature ethical fashion companies socially responsible strategies sparse there lack covers social environmental
• Fast Fashion as a Reflection of Risk Society and the Culture of Unsustainability: Insights from Youth in Croatia (2025) · doi

  Our findings indicate that the transition to sustainable fashion remains uncertain, not only due to the industry’s profit-driven nature but also because of a broader cultural mindset that promotes overconsumption and a throwaway mentality.

  Keywords: indicate transition sustainable fashion remains uncertain industry profit driven nature broader cultural mindset promotes overconsumption
• Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers (2022) · doi

  This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with the average consumers in Spain, and defines the drivers and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour gap literature.

  Keywords: sustainable fashion consumers identifies portrays researched segment drawing comparison average spain defines drivers barriers consumption