A significant gap exists in the current understanding
Research gap analysis derived from 4 social_science papers in our local library.
The gap
A significant gap exists in the current understanding of how Buy One, Get One and Fifty Percent Off promotional frames affect consumer perception in localized settings. - Prior studies have focused on the objective economic value of promoti
Evidence profile
Stated in the discussion and cells research gap sections of the source papers, classified as general, spanning 4 journals.
Research trend
Established — well-defined area with open sub-problems.
Supporting evidence — 4 representative gaps
- The Influence of Brand Image, Influencer Marketing, Online Customer Reviews, and Scarcity Marketing on Consumers' Purchase Decisions for Skintific Products on TikTok (2026) · Journal of Multidisciplinary Science: MIKAILALSYS · doi
9% of the variance in purchase decisions, suggesting that a substantial proportion of consumer behavior remains influenced by other factors beyond the scope of this study. Although influencer-generated content successfully attracts consumer attention and improves product visibility, the findings indicate that such promotional activities alone are insufficient to directly encourage purchasing decisions.
generalstated in discussionevidence 5/5Keywords: decisions consumer variance purchase suggesting substantial proportion behavior remains influenced factors beyond scope influencer generated - Soft Selling as an Influencer Marketing Communication Strategy in Shaping Gen-Z's Consumer Behavior (2026) · Edusoshum : Journal of Islamic Education and Social Humanities · doi
Previous studies have largely examined influencer marketing from the perspective of purchase intention, brand awareness, and consumer engagement. - Limited attention has been given to how soft selling communication strategies construct lifestyle meanings and gradually shape consumptive tendencies among Generation Z.
generalstated in cells research gapevidence 5/5Keywords: previous studies have largely examined influencer marketing perspective - Buy One, Get One Versus Fifty Percent Off on Consumer Perception: A Comparative Analysis (2026) · INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN MULTIDISCIPLINARY EDUCATION · doi
A significant gap exists in the current understanding of how Buy One, Get One and Fifty Percent Off promotional frames affect consumer perception in localized settings. - Prior studies have focused on the objective economic value of promotions, neglecting the psychological processes that shape consumer perception.
generalstated in cells research gapevidence 5/5Keywords: significant gap exists current understanding buy one get - Personalized Promotion on Consumer Spending Patterns in Online Food Delivery Services (2026) · International Journal of Sustainability and Advanced Integrated Research · doi
The influence of personalized promotions on consumer spending patterns is not entirely straightforward, - There is a need to examine the impact of personalized promotions on consumer spending patterns, - Prior studies have highlighted the role of personalization in digital consumer behavior, but more research is needed
generalstated in cells research gapevidence 4/5Keywords: influence personalized promotions consumer spending patterns entirely straightforward
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