The analysis of the relation between green innovative

The gap

Evidence profile

Stated in the limitations and future work and abstract and inline gaps and cells future research and cells research gap sections of the source papers, classified as general, drawn from work published between 2019 and 2026, spanning 8 journals. Those papers have been cited 149 times in total.

Supporting evidence — 8 representative gaps

• SUSTAINABLE ENTREPRENEURSHIP AND GREEN MARKETING: A STRATEGIC PERSPECTIVE (2026) · Zenodo (CERN European Organization for Nuclear Research) · doi

  legislation The findings of the present study have some limitations that need to be taken into account when interpreting the results. The research is mostly secondary data which are gathered from books, journals, reports and published literature that is associated with Sustainable Entrepreneurship and Green Marketing Practices. Consequently, the study won't necessarily reflect the dynamic nature of the market, consumer tastes and preferences, and new environmental that affect business decisions. Moreover, the research emphasizes overall strategic views and doesn't offer industry or regionthe specific applicability of the results in different industries and geographical locations. One difficulty in the analysis was also the lack of available and up-to-date information on sustainable enterprise practices. Moreover, the results of consumer attitudes towards green products and sustainable initiatives could differ from culture to culture, social to social and results economic, making economic generalizations difficult. The study provides useful insights into the importance of sustainability and green marketing for contemporary entrepreneurship despite the drawbacks. analysis, which restrict could the to 9.

  generalstated in limitationsevidence 5/5
  Keywords: sustainable green entrepreneurship marketing practices consumer culture social economic legislation present limitations need taken account
• Threat or Opportunity? Market Turbulence As a Catalyst For Green Innovation-Driven Circular Economy Adoption in High-Tech Sectors (2026) · International Journal of Academic Research in Economics and Management Sciences · doi

  towards the of a Abdelfattah, F., Dahleez, K., Al Halbusi, H., & Salah, M. (2025). Strategic green alliances: Integrating green dynamic capabilities, AI, and electronic entrepreneurial innovation for sustainability. Sustainable Futures, 9, 100433. Ahmadov, T., Durst, S., Gerstlberger, W., & Kraut, E. (2025). SMEs on the way to a circular economy: insights from a multi-perspective review. Management Review Quarterly, 75(1), 289-322. Alghamdi, O., & Agag, G. (2024). Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. Journal of Retailing and Consumer Services, 76, 103547. Bhat, M. A., & Abdelwahed, G. (2026). Unveiling the drivers of green innovation and their impact on sustainability performance: the mediating role of circular economy practices. International Journal of Productivity and Performance Management, 75(2), 565-588. Borah, P. S., Dogbe, C. S. K., & Marwa, N. (2025). Green dynamic capability and green product sustainable development. Corporate Social Responsibility and for innovation Environmental Management, 32(1), 911-926. Buzzao, G., & Rizzi, F. (2021). On the conceptualization and measurement of dynamic capabilities for sustainability. Business Strategy and the Environment, 30(1), 135-175. Guo, Y. (2023). External knowledge acquisition and green innovation in Chinese firms: unveiling the impact of green dynamic capabilities. Sage Open, 13(3). 462 INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN ECONOMICS AND MANAGEMENT SCIENCES Vol. 1 5, No. 2, 2026, E-ISSN: 2 2 2 6 -3624 © 2026 Horbach, J., & Rammer, C. (2020). Circular economy innovations, growth and employment at the firm level: Empirical evidence from Germany. Journal of Industrial Ecology, 24(3), 615-625. Khan, O., Daddi, T., & Iraldo, F. (2021). Sensing, seizing, and reconfiguring: Key capabilities and organizational routines for circular economy implementation. Journal of Cleaner Production, 287, 125565. Li, L. (2022). Digital transformation and sustainable performance: The moderating role of market turbulence. Industrial Marketing Management, 104, 28-37. Li, Z., Rasool, S., Cavus, M. F., & Shahid, W. (2024). Sustaining the future: How green capabilities and digitalization drive sustainability in modern business. Heliyon, 10(1). Lozada, N., Witjes, S., & van Kranenburg, H. (2025). Expanding the Company's Innovation Boundaries for Circularity: The Mediating Role of Green Strategic Orientation and the Moderating Role of Environmental Turbulence. Business Strategy and the Environment. Ma, L., Ali, A., Shahzad, M., & Khan, A. (2025). Factors of green innovation: the role of dynamic capabilities and knowledge sharing through green creativity. Kybernetes, 54(1), 54-70.

  generalstated in future workevidence 5/5
  Keywords: green capabilities innovation dynamic management journal role sustainability circular economy sustainable turbulence performance business strategic
• Circular Economy and Innovation: A Systematic Literature Review (2021) · Central European Business Review · cited 38× · doi

  Through a systematic review of the literature, this article aims to unify and to uncover the available evidence on innovation in relation to the circular economy and to determine those aspects that remain unexplored or should be studied in more depth in order to be able to continue to make progress in this field.

  generalstated in abstractevidence 5/5
  Keywords: systematic review literature article aims unify uncover available evidence innovation relation circular economy determine aspects
• Impact of Circular Leadership on Circular Economy Adoption: Analysing Mediating Role of Organisational Climate Using a Dual-Stage PLS-SEM and ANN Approach (2026) · Economic and Regional Studies / Studia Ekonomiczne i Regionalne · doi

  Future research may focus on multi-group analysis between the two industries in order to understand the differences in findings between the two studies. Additionally, future research may explore other moderating factors, such as regulatory pres- sures and technological capabilities, to provide a more comprehensive understanding of the circular leadership-Circular Economy relationship.

  generalstated in inline gapsevidence 5/5
  Keywords: future circular focus multi group industries order understand differences additionally explore moderating factors regulatory pres
• Driving product innovation for greenhouse gas reduction: insights from European manufacturing (2026) · Proceedings of the Design Society · doi

  However, the scope of this research is limited to a sample of European companies, which may influence the generalizability of the findings. This predominant focus on products suggests that while companies are making progress in sustainable product development, opportunities remain underexplored in areas like circular economy-driven business models and service-based solutions that could complement and enhance product innovations in reducing emissions. This addresses a recent gap in the literature, which has largely called for more empirical research on how companies operationalize their environmental commitments.

  generalstated in inline gapsevidence 5/5
  Keywords: companies product scope limited sample european influence generalizability predominant focus products suggests making progress sustainable
• Closing the Loop: A Techno-Economic Perspective on Circular Manufacturing and Green Hydrogen in Bangladesh (2026) · HHH Research Blog · doi

  Future research should combine techno-economic analysis with environmental assessment. - Different manufacturing sectors should be examined separately to identify opportunities for circularity. - The study suggests connecting existing evidence with practical directions for policy, industry, and innovation.

  generalstated in cells future researchevidence 5/5
  Keywords: future research combine techno-economic analysis environmental assessment different
• Digital transformation and environmental, social and governance (ESG) performance: The moderating role of green innovation (2026) · Oeconomia Copernicana · doi

  The study identifies a gap in the literature regarding the moderating role of green innovation in the relationship between digital transformation and ESG performance. - The study seeks to address this gap by examining the relationship between digital transformation and ESG performance from the perspectives of stakeholder theory and dynamic capabilities theory.

  generalstated in cells research gapevidence 5/5
  Keywords: study identifies gap literature regarding moderating role green
• First‐mover advantages in green innovation—Opportunities and threats for financial performance: A longitudinal analysis (2019) · Corporate Social Responsibility and Environmental Management · cited 111× · doi

  Abstract Although the analysis of the relation between green innovative activism and financial performance is a popular topic, the existing literature has rarely addressed the tangible benefits that companies may enjoy if they engage in green innovations more than their competitors.

  generalstated in abstractevidence 4/5
  Keywords: green abstract relation innovative activism financial performance popular topic existing literature rarely addressed tangible benefits

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