The impact of digital media marketing strategy on brand

The gap

Evidence profile

Sourced from the stated research gap and future-work section of the source papers, classified as general, spanning 3 journals. Those papers have been cited 1 times in total.

Supporting evidence — 4 representative gaps

• Pengaruh Iklan Digital terhadap Peningkatan Penjualan Toko Mahkota Sawit di Lazada (2026) · IKRAITH-EKONOMIKA · doi

  The study identifies a gap in the existing literature on the effectiveness of digital advertising in e-commerce. The study highlights the need for online sellers to optimize their digital advertising strategies to increase their competitiveness. The study notes that there is limited research on the effect of digital advertising on consumer behavior, using the AIDA model.

  generalstated research gapevidence 5/5
  Keywords: study identifies gap existing literature effectiveness digital advertising
• Pengaruh Iklan Digital terhadap Peningkatan Penjualan Toko Mahkota Sawit di Lazada (2026) · IKRAITH-EKONOMIKA · doi

  The study suggests that future research should investigate the effect of digital advertising on other aspects of consumer behavior, such as loyalty and retention. The study recommends that future research should analyze the effect of digital advertising on sales in different e-commerce platforms. The study implies that future research should explore the use of other models, such as the Technology Acceptance Model, to analyze the effect of digital advertising on consumer behavior.

  generalfuture-work sectionevidence 5/5
  Keywords: study suggests future research investigate effect digital advertising
• The Influence Of Brand Image, Product Quality, And Price On Consumer Purchase Decisions On The Shopee E-Commerce Platform (2026) · Tasharruf : Journal of Islamic Economics and Business · doi

  Future studies can analyze the influence of other factors on consumer purchase decisions, such as social media and advertising. Future studies can examine the impact of brand image and product quality on consumer loyalty and retention. Future studies can investigate the differences in consumer purchase decisions across different e-commerce platforms.

  generalfuture-work sectionevidence 5/5
  Keywords: future studies analyze influence other factors consumer purchase
• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective (2026) · Verslas teorija ir praktika · cited 1× · doi

  Future studies should examine the impact of digital media marketing strategy on brand innovation and marketing performance in other industries. Future studies should investigate the role of other factors, such as technological advancements, in influencing the effectiveness of digital media marketing strategies.

  generalfuture-work sectionevidence 4/5
  Keywords: future studies examine impact digital media marketing strategy

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