The relationship between other factors and business

The gap

Evidence profile

Stated in the conclusions and cells future research and cells research gap sections of the source papers, classified as general, spanning 4 journals. Those papers have been cited 1 times in total.

Supporting evidence — 5 representative gaps

• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective (2026) · Verslas teorija ir praktika · cited 1× · doi

  A limitation of this study is its limited scope to SMEs, which may not adequately capture the dynamics in larger organizations. The inconsist- ency of research results related to competitive intensity, both directly and indirectly as a moderating variable on marketing performance, should be further investigated in future research.

  generalstated in conclusionsevidence 5/5
  Keywords: limitation limited scope smes adequately capture dynamics larger organizations inconsist ency related competitive intensity directly
• DECODING THE BLOCKCHAIN PRODUCTIVITY PARADOX IN SMES: A QUALITATIVE INVESTIGATION OF COGNITIVE BARRIERS AND INSTITUTIONAL PRESSURES (2026) · Applied Studies in Agribusiness and Commerce · doi

  Future research should investigate the development of strategies to support SMEs in adopting blockchain technology. - Further studies should explore the role of institutional pressures and environmental factors in shaping SMEs' innovation strategies. - Research should also examine the impact of blockchain technology on SMEs' performance and competitiveness.

  generalstated in cells future researchevidence 5/5
  Keywords: future research investigate development strategies support smes adopting
• ANALISIS PENGARUH DETERMINAN KINERJA UKM KECAMATAN GUNUNG SARI KABUPATEN LOMBOK BARAT (2026) · MONETER : Jurnal Ilmu Ekonomi, Bisnis dan Akuntansi · doi

  There is a lack of understanding of the effect of product renewal, marketing renewal, process renewal, and information technology on SME performance. - Prior studies have not considered the role of organizational readiness in integrating innovation to produce a more optimal impact on SME performance.

  generalstated in cells research gapevidence 5/5
  Keywords: there lack understanding effect product renewal marketing process
• ANALISIS PENGARUH DETERMINAN KINERJA UKM KECAMATAN GUNUNG SARI KABUPATEN LOMBOK BARAT (2026) · MONETER : Jurnal Ilmu Ekonomi, Bisnis dan Akuntansi · doi

  Future studies should consider a larger sample size and a more diverse range of variables that influence SME performance. - Future studies should provide a long-term analysis of the impact of innovations on SME performance. - Future studies should explore the role of organizational readiness in integrating innovation to produce a more optimal impact on SME performance.

  generalstated in cells future researchevidence 5/5
  Keywords: future studies consider larger sample size diverse range
• LINGKUNGAN KELUARGA, KARAKTERISTIK KEWIRAUSAHAAN DAN MOTIVASI USAHA TERHADAP KEBERHASILAN USAHA UKM KAMPUNG LANTONG BANYU URIP SURABAYA (2026) · ACADEMIA Jurnal Inovasi Riset Akademik · doi

  Future studies should examine the relationship between other factors and business success. - Future studies should involve a larger sample size to increase the generalizability of the findings. - Future studies should consider the application of the findings in different contexts.

  generalstated in cells future researchevidence 3/5
  Keywords: future studies examine relationship between other factors business

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