The lack of comprehensive understanding of the factors

The gap

Evidence profile

Sourced from the recommendations and stated research gap of the source papers, classified as general, spanning 3 journals.

Supporting evidence — 3 representative gaps

• Using XGBoost to Evaluate the Impact of Tourism Destination Marketing Campaigns on Tourists’ Psychological Motivations and Behavioral Intentions (2026) · Advanced Electromagnetics · doi

  CV 0.12 0.02 0.04 0.13 0.11 0.1 IV. CONCLUSION In this paper, the XGBoost-SHAP-based attribution model is developed to expose the nonlinear process of tourism mar- keting on tourists’ psychology and behavior. This powerful, explanatory model is highly transferable, offering a crucial analytical tool for the industry to accurately map the com- VOL. 15, NO. 3, AUGUST 2026 1375 plex, nonlinear impacts of its branding efforts on consumer identity, emotion, and subsequent purchasing decisions. Ef- fectiveness of tourism marketing activities is not universal, and the effectiveness is embedded in a multidimensional environment of the tourist’s identity characteristics, the life cycle stage, and the tourism destination type. Social identity is more influential among the younger cohorts whereas older tourists are more influenced by escapist routes. First- time out-of-province visitors are more influenced by digital products, and repeat visitors are more influenced by physical festival experiences. Historic and cultural venues depend on authoritative narratives, urban leisure spaces rely on new encounters for conversion. Psychological motivation serves as a critical mediator and its manifestation dynam- ically changes across different ages and contexts. This framework surpasses linear assumptions and enables micro- foundations via the analysis from variable association to the contextualized causal chain, offering actionable attribution evidence and decision support for tailored tourism marketing strategies. Critically, this capability provides a powerful, transferable model that allows the industry to move beyond surface trends, using the causal chain analysis to inform precise product development and highly individualized mar- keting strategies in the global consumer market. AUTHOR CONTRIBUTIONS Yutong Yang designed, collected and analyzed the data, and drafted the manuscript. Yutong Yang conducted the study, critically revised the manuscript for important intellectual content, and gave final approval of the version to be pub- lished. Yutong Yang participated fully in the work, take public responsibility for appropriate portions of the content, and agreed to be accountable for all aspects of the work in ensuring that questions related to the accuracy or integrity of any part of the work are appropriately investigated and resolved. CONFLICTS OF INTEREST The author declares no conflict of interest. FUNDING This research received no external funding. HUMAN RESEARCH SUBJECTS This study was approved by the Ethics Committee of Macau University of Science and Technology, and was performed in accordance with the principles of the Declaration of Helsinki. All eligible participants signed an informed con- sent form. ACKNOWLEDGEMENTS Not applicable. REFERENCES [1] J. Wang and V. Butkouskaya, “Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports Y. Yang et al. tourism,” Journal of Economic

  generalrecommendationsevidence 5/5
  Keywords: tourism yang model tourists identity marketing influenced yutong attribution nonlinear keting powerful highly transferable offering
• UNLOCKING TOURIST LOYALTY IN HERITAGE DESTINATIONS: ASSESSING THE MEDIATING ROLE OF MEMORABLE TOURISM EXPERIENCES IN SEMEY, KAZAKHSTAN (2026) · Economics · doi

  Limited research has investigated the integrated structural relationships between visitor engagement, heritage motives, destination image, and their impact on revisit intention and electronic word-of-mouth in heritage tourism. There is a need for more empirical studies to investigate the background history and behaviour-related effects of memorable tourism experience on different tourism contexts.

  generalstated research gapevidence 5/5
  Keywords: limited research has investigated integrated structural relationships between
• From Determinants to Behavioral Outcomes: The Role of Rural Tourism Destination Image in Shaping Recommendation and Revisit Intentions (2026) · International Review of Management and Marketing · doi

  The lack of comprehensive understanding of the factors that shape destination image and affect tourists' perceptions and behavioral intentions. The need to develop a model to examine the factors that shape destination image and affect tourists' perceptions and their behavioral intentions.

  generalstated research gapevidence 5/5
  Keywords: lack comprehensive understanding factors shape destination image affect

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