The study identifies a gap in the understanding of consumer awareness and customer
Research gap analysis derived from 3 social_science papers in our local library.
The gap
The study identifies a gap in the understanding of consumer awareness and customer satisfaction towards FMCG products in Thanjavur District. - The study aims to fill this gap by examining the level of consumer awareness, sources of awarenes
Evidence profile
Stated in the conclusions and cells research gap and cells future research sections of the source papers, classified as general, spanning 3 journals.
Research trend
Established — well-defined area with open sub-problems.
Supporting evidence — 4 representative gaps
- The Impact Of Halal Labels, Digital Marketing, and Brand Ambassadors On The Purchase Intention Of Wardah Cosmetic Products In Masamba (2026) · International Journal of Management and Business Economics · doi
02, June 2026 | 564 Future research is recommended to expand the scope of the study and add other variables, such as brand image, product quality, price perception, religiosity, trust, social media engagement, and electronic word of mouth to gain a more comprehensive understanding of the factors that influence consumer purchase intention.
generalstated in conclusionsevidence 5/5Keywords: june future recommended expand scope variables brand image product quality price perception religiosity trust social - <b>Consumer Awareness and Customer Satisfaction towards FMCG Products: A Study in Thanjavur District</b> (2026) · International Journal of Business and Management (IJBM) · doi
The study identifies a gap in the understanding of consumer awareness and customer satisfaction towards FMCG products in Thanjavur District. - The study aims to fill this gap by examining the level of consumer awareness, sources of awareness, purchasing behavior, and customer satisfaction towards FMCG products.
generalstated in cells research gapevidence 5/5Keywords: study identifies gap understanding consumer awareness customer satisfaction - <b>Consumer Awareness and Customer Satisfaction towards FMCG Products: A Study in Thanjavur District</b> (2026) · International Journal of Business and Management (IJBM) · doi
Future research can focus on exploring the impact of digital media on consumer awareness and customer satisfaction towards FMCG products. - Future research can investigate the factors that influence purchasing decisions and brand loyalty in the FMCG market. - Future research can examine the effectiveness of targeted marketing strategies in increasing consumer awareness and customer satisfaction.
generalstated in cells future researchevidence 5/5Keywords: future research focus exploring impact digital media consumer - Determinant Purchase Intention for Organic Products (2026) · Proceedings of Forum Manajemen Indonesia's International Conferences · doi
Future research should examine the influence of other factors on purchase intention, such as product quality and brand awareness. - Future research should investigate the role of social media in influencing purchase intention. - Future research should explore the differences in purchasing behavior between generations Y and Z.
generalstated in cells future researchevidence 5/5Keywords: future research examine influence other factors purchase intention
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