The existing literature regarding the systematic analysis
Research gap analysis derived from 3 engineering papers in our local library.
The gap
There is a gap in the existing literature regarding the systematic analysis of digital marketing's influence on consumer purchasing decisions. Prior research has shown the importance of digital marketing in modern marketing strategies, but
Evidence profile
Sourced from the future-work section and stated research gap of the source papers, classified as general, spanning 3 journals.
Research trend
Established — well-defined area with open sub-problems.
Supporting evidence — 3 representative gaps
- PENGARUH PENGGUNAAN E-WALLET SHOPEEPAY TERHADAP MINAT BELANJA KONSUMEN PADA PLATFORM SHOPEE DI KOTA JAMBI (2026) · Journal Development · doi
The study suggests that future research should focus on the development of more effective promotional strategies that increase consumer engagement and transaction volume. The study recommends that future research should investigate the impact of digital payment systems on consumer behavior in different regions and cultures.
generalfuture-work sectionevidence 5/5Keywords: study suggests future research focus development effective promotional - Systematic Literature Review: Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Konsumen (2026) · Communications · doi
There is a gap in the existing literature regarding the systematic analysis of digital marketing's influence on consumer purchasing decisions. Prior research has shown the importance of digital marketing in modern marketing strategies, but there is a need for a systematic analysis of its impact on consumer behavior.
generalstated research gapevidence 5/5Keywords: there gap existing literature regarding systematic analysis digital - Digital Payment Adoption and Consumer Spending Behaviour in India: Evidence from UPI Growth, Convenience and Trust (2020–2026) (2026) · International Journal For Multidisciplinary Research · doi
Existing research provides substantial evidence on digital-payment adoption, but a smaller proportion of studies connects adoption determinants with consumer buying outcomes. Official indicators such as the RBI-DPI and NPCI transaction statistics document the rapid growth of digital payments at the system level but do not directly measure individual consumption behaviour.
generalstated research gapevidence 5/5Keywords: existing research provides substantial evidence digital-payment adoption smaller
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