The paper identifies a gap in the existing literature

The gap

Evidence profile

Stated in the abstract and synthesized and cells research gap sections of the source papers, classified as general, drawn from work published between 2021 and 2026, spanning 3 journals. Those papers have been cited 26 times in total.

Supporting evidence — 4 representative gaps

• EFFECT OF TALKING PACKAGING ON THE CONSUMER PREFERENCE FOR PRODUCTS (2021) · Ulakbilge Dergisi · doi

  In this study, the packaging designs, which contain small messages addressing the consumer and which are limited to a quantity of 4, were examined, said packaging designs were evaluated in terms of use forms, use reasons, preferred typographic layout, color choice and likely effects on the consumer, and the suggestions were offered about the messages the use of which in the packaging design is considered to provide benefits.

  generalstated in abstractevidence 5/5
  Keywords: packaging designs messages consumer contain small addressing limited quantity examined said evaluated terms forms reasons
• The Package Says More Than a Thousand Words: The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025) · Journal of Consumer Behaviour · cited 13× · doi

  No prior work examines how textual information (label content, messaging clarity, complexity) interacts with material appearance cues to jointly influence purchase intention for sustainable packaging. Existing studies treat eco-labels and material as separate visual cues or focus on label reliance without analyzing how text complexity or messaging strategy modulates the effect of material perception.

  generalstated in synthesizedevidence 5/5
  Keywords: prior work examines textual information label content messaging
• The Package Says More Than a Thousand Words: The Effect of Eco‐Labelling and Package Material on Consumer's Purchase Intentions (2025) · Journal of Consumer Behaviour · cited 13× · doi

  The mechanisms by which packaging material appearance (tactile properties, perceived quality, look and feel) drives purchase intention remain underspecified; prior work documents that material influences choice but does not isolate whether this operates through perceived sustainability, functional quality, or aesthetic appeal independent of label information.

  generalstated in synthesizedevidence 5/5
  Keywords: mechanisms packaging material appearance tactile properties perceived quality
• AMBALAJ TASARIMINDA KARTON MAKET YAPIMININ ROLÜ VE BİR UYGULAMA (2026) · Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi · doi

  The paper identifies a gap in the existing literature on packaging design, specifically the lack of attention to the importance of integrating aesthetics and functionality. - The paper also identifies a need for more eco-friendly packaging practices and suggests that cardboard mock-up making can help address this need.

  generalstated in cells research gapevidence 5/5
  Keywords: paper identifies gap existing literature packaging design specifically

Questions about this gap