The study is limited to secondary data

The gap

Evidence profile

Sourced from the inline gaps and limitations section and future-work section of the source papers, classified as general, spanning 3 journals.

Supporting evidence — 3 representative gaps

• Preserving the Viability of Local Products from BUMDes Pondok Kelor Through Digital Marketing (2026) · Advances: Jurnal Ekonomi & Bisnis · doi

  Therefore, future research is recommended to involve more informants from management, consumers, and village government officials; to use a mixed-methods approach; and to integrate sales data, social media metrics, and marketplace performance so that the impact of digital marketing on the sustainability of local products can be analyzed more comprehensively and measurably.

  generalinline gapsevidence 5/5
  Keywords: future recommended involve informants management consumers village government officials mixed approach integrate sales social media
• Sustainable Marketing Strategies for Eco-Friendly Brands (2026) · International Journal for Research in Applied Science and Engineering Technology · doi

  The study is limited to secondary data and does not include primary data collection from consumers or brand managers - Findings depend on the accuracy and reliability of existing published sources - The effectiveness of sustainable marketing strategies may vary significantly across cultural contexts, product categories, and consumer segments

  generallimitations sectionevidence 5/5
  Keywords: study limited secondary data does include primary collection
• The Impact of Digital Marketing on the Performance of Small-Scale Businesses in Nigeria (2026) · African Journal of Business and Economic Development · doi

  Future studies should investigate the impact of digital marketing on small-scale businesses in other contexts. Future studies should explore the role of digital marketing in enhancing customer experience and big-data analytical capability. Future studies should develop and test a comprehensive framework for understanding the relationship between digital marketing and business performance.

  generalfuture-work sectionevidence 4/5
  Keywords: future studies investigate impact digital marketing small-scale businesses

Questions about this gap