The literature regarding the influence of brand image

The gap

Evidence profile

Stated in the limitations and cells research gap sections of the source papers, classified as general, spanning 2 journals.

Supporting evidence — 3 representative gaps

• Brand Image and Memorable Culinary Experience as Determinants of Repurchase Intention: A Case Study of Uma Oma Café Jakarta (2026) · International Journal of Travel Hospitality and Events · doi

  Although this study sheds light on the impact of brand image and memorable culinary experiences on repurchase intention, it is important to acknowledge a few limitations. First, because the study was conducted in a specific case study context, Uma Oma Café Jakarta, the findings may not be completely applicable to other eateries or cultural settings. Second, while 100 respondents is a reasonable sample size for statistical analysis, the robustness of conclusions may be limited when compared to larger-scale investigations. Third, the study used self-reported questionnaire data, which may be prone to response bias and may not completely capture the complexities of customer behaviour.

  generalstated in limitationsevidence 5/5
  Keywords: completely sheds light impact brand image memorable culinary experiences repurchase intention important acknowledge limitations first
• PENGARUH BRAND IMAGE DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN BERLABEL HALAL PADA CV. DP DUA BINTANG BEKASI (2026) · KENDALI: Economics and Social Humanities · doi

  There is a gap in the literature regarding the influence of brand image and perceived value on purchasing decisions for halal food products. - Previous studies have examined the influence of brand image and perceived value on consumer behavior, but there is a lack of research specifically on the halal food industry.

  generalstated in cells research gapevidence 5/5
  Keywords: there gap literature regarding influence brand image perceived
• The Influence of Lifestyle, Korean Wave, and Brand Image on Merchandise Purchase Decisions at Kwangya Café (Case Study: Lotte Shopping Avenue, South Jakarta)” (2026) · International Journal of Travel Hospitality and Events · doi

  The study identifies a gap in scholarly research on the holistic examination of the impact of lifestyle, Korean Wave exposure, and brand image on merchandise purchase decisions at Korean-themed cafes. - The study notes that prior research has not fully explored the combined effects of these variables on merchandise buying behavior.

  generalstated in cells research gapevidence 5/5
  Keywords: study identifies gap scholarly research holistic examination impact

Questions about this gap