Findings & value added: The study offers a comprehensive synthesis of green consumer purchasing behavior (GCPB)

The gap

Evidence profile

Sourced from the abstract and stated research gap and discussion and future-work section of the source papers, classified as general, drawn from work published between 2024 and 2026, spanning 4 journals. Those papers have been cited 30 times in total.

Supporting evidence — 4 representative gaps

• A novel integrated structural model of green consumer purchasing behavior: A systematic literature review with COM-B framework perspective (2025) · Equilibrium Quarterly Journal of Economics and Economic Policy · doi

  Findings & value added: The study offers a comprehensive synthesis of green consumer purchasing behavior (GCPB) in the non-food sector (nF), revealing that psychological capabilities, particularly environmental knowledge or reflective motivation including green attitude are well-established predictors, whereas physical capabilities and automatic motivations remain underexplored.

  generalabstractevidence 5/5
  Keywords: green capabilities value added offers comprehensive synthesis consumer purchasing behavior gcpb food sector revealing psychological
• Green mindfulness and sustainable tourist behavior: evidence from nature-based tourism in Vietnam (2026) · Quality & Quantity · doi

  The paper identifies a gap in the understanding of how tourists' attentional processes influence their sustainable behavior in nature-based tourism settings. The study highlights the limitations of the Value-Belief-Norm framework in explaining pro-environmental behavior in dynamic tourism environments. The research gap also includes the lack of understanding of how contextual cues influence green mindfulness.

  generalstated research gapevidence 5/5
  Keywords: paper identifies gap understanding tourists attentional processes influence
• Psychological ownership and knowledge sharing: Key psychological drivers of sustainable tourist behavior (2025) · Acta Psychologica · cited 17× · doi

  Limited research examines the interplay of emotional and cognitive green marketing practices in influencing tourist repatronage intentions, specifically sustainable tourism (Huang et al. Our study first establishes a direct positive relationship between GOP, GKS, and RPI (hypothesis H1, H2), addressing a gap in the literature that has primarily focused on general intentions rather than on specific factors like RPI in tourism. The study suggests further investigation into digital platforms and influencer engagement in augmenting green marketing strategies and their impact on RPI.

  generaldiscussionevidence 5/5
  Keywords: green marketing intentions tourism limited examines interplay emotional cognitive practices influencing tourist repatronage specifically sustainable
• Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern (2024) · Behavioral Sciences · cited 13× · doi

  a comparative analysis of the effectiveness of green brand marketing strategies across various social media platforms can be conducted, - exploring the effect of consumer characteristics on the green brand of sports teams can increase the understanding of the needs and values of diverse audience groups, - exploring the long-term effect of green brands on consumer loyalty and behavior can provide further insights into how a positive green brand image can affect consumer support and loyalty over an extended period

  generalfuture-work sectionevidence 5/5
  Keywords: comparative analysis effectiveness green brand marketing strategies across

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