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Open research questions in Consumer Packaging Perceptions and Trends

113 unresolved questions extracted from the limitations and future-work sections of 672 Consumer Packaging Perceptions and Trends papers in our library. Each links back to the study that raised it.

What the literature leaves open

  • Specifically, the psychological pathways through which sports-implied elements influence Generation Z's purchasing decisions remain underexplored.

    How sports-implied packaging of protein powder products enhances the purchase intention of Generation Z: evidence from multiple experiments · 2025 · DOI

  • While existing studies have primarily focused on how product functionalities influence consumer decisions, the decision-triggering mechanisms of packaging design within the framework of sensory marketing theory remain unclear.

    How sports-implied packaging of protein powder products enhances the purchase intention of Generation Z: evidence from multiple experiments · 2025 · DOI

  • While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear.

    The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category · 2025 · DOI

  • The study identifies a gap in the literature on the linguistic features of Japanese product packaging texts. The study highlights the need for a detailed, contextualized account of linguistic features in Japanese Dokkai authentic materials.

    Features of Language Exploration in Japanese Dokkai Authentic Materials: SFL-based Analysis · 2026 · DOI

  • The lack of understanding of the influence of food visual aesthetics on consumer behavior. The need for innovative menu development that incorporates visual aesthetics.

    Design Thinking in Menu Development with A Focus on Food Visual Aesthetics: Influence on Consumer Foodstagramming Behavior · 2026 · DOI

  • The lack of a theoretical model of China-chic packaging design and consumer purchase intention. The need for a quantifiable design strategy model to improve market accuracy and emotional resonance.

    Emotional Design Analysis of China-chic Element Packaging Based on AHP · 2026 · DOI

  • The lack of knowledge and skills in using technology to design appealing packaging among the Family Welfare Movement and MSMEs. The need for training in packaging design and branding to enhance the market value of processed fish floss products.

    Design and Branding Training of Tuna Floss Packaging in Pabean Village, Probolinggo Regency · 2026 · DOI

  • Incorporating rigorous controlled experiments to isolate the net incremental effect of biomimetic features on the induction of flow, - Tracking experiments and cross-cultural, cross-generational comparative designs to compare the differences in sensitivity to biomimetic design perceptions between Generation Z and other age groups, - Investigating intelligent biomimetic materials with environmental responsiveness and personalized adaptive packaging incorporating generative artificial intelligence

    An analysis of the influence of perceptual dimensions in biomimetic packaging design on generation Z consumers’ flow experiences using PLS-SEM, ANN, and fsQCA · 2026 · DOI

  • A lack of systematic analysis of the influence of biomimetic packaging design on flow experiences. A lack of understanding of the key design drivers that trigger flow experiences. A need for a hybrid methodology to analyze the complex relationships between biomimetic packaging design and flow experiences.

    An analysis of the influence of perceptual dimensions in biomimetic packaging design on generation Z consumers’ flow experiences using PLS-SEM, ANN, and fsQCA · 2026 · DOI

  • Further studies can be conducted to analyse the impact of brand image on customer purchase decisions in other industries. The study can be replicated in other regions to provide a comprehensive analysis of the dairy industry in India.

    A Study on the Impact of Brand Image on Customer Purchase Decisions of Hatsun Dairy Products Ltd, Chennai · 2026 · DOI

  • The dairy industry is highly competitive, and companies must continuously strengthen their brand image to retain customers and attract new ones. There is a need to study the impact of brand image on customer purchase decisions in the dairy sector.

    A Study on the Impact of Brand Image on Customer Purchase Decisions of Hatsun Dairy Products Ltd, Chennai · 2026 · DOI

  • Continuous improvement in packaging innovation, sustainability practices, and quality assurance will help Milky Mist strengthen its market position and achieve future growth.

    A Study on Customer Satisfaction Towards the Product Quality and Packaging of Milky Mist Dairy Foods Ltd · 2026 · DOI

  • The need for the study arises because customers are becoming more quality conscious. There is a gap in understanding customer expectations regarding packaging standards.

    A Study on Customer Satisfaction Towards the Product Quality and Packaging of Milky Mist Dairy Foods Ltd · 2026 · DOI

  • There is a lack of studies on the market feasibility and consumer acceptance of salt-based bath bombs. There is a need to assess the potential of salt-based bath bombs as a sustainable personal care product.

    Market Feasibility and Consumer Acceptance of Salt-Based Bath Bombs: A Sustainable Personal Care Innovation for Value-Added Salt Enterprise Development · 2026 · DOI

  • Future studies can investigate the relationship between ecological awareness and willingness to compromise on logistics service quality in different contexts. Future research can explore the impact of demographic variables on the relationship between ecological awareness and willingness to compromise on logistics service quality.

    The Relationship Between Young Consumers' New Ecological Paradigm Scores and Their Willingness to Compromise on Logistics Service Quality · 2026 · DOI

  • The extent to which consumers are willing to make compromises based on their ecological awareness remains a comparatively underresearched area. There is a lack of understanding of the relationship between young consumers' New Ecological Paradigm scores and their willingness to compromise on logistics service quality.

    The Relationship Between Young Consumers' New Ecological Paradigm Scores and Their Willingness to Compromise on Logistics Service Quality · 2026 · DOI

  • Future research can investigate the use of contradiction in product naming in other cultures. Future research can analyze the effects of the use of contradiction in product naming on consumer behavior.

    JAPANESE PRODUCT NAMES INVOLVING ‘CONTRADICTION’: AN INTEGRAL LINGUISTIC VIEW ON THEIR SENSE-CREATING MECHANISM · 2026 · DOI

  • There is a lack of understanding of the sense-creating mechanism of Japanese product names involving 'contradiction'. There is a need to analyze the use of contradiction in product naming and its effects on consumers.

    JAPANESE PRODUCT NAMES INVOLVING ‘CONTRADICTION’: AN INTEGRAL LINGUISTIC VIEW ON THEIR SENSE-CREATING MECHANISM · 2026 · DOI

  • Traditional marketing research methods often fail to capture the implicit and real-time processes that shape purchasing behaviour. Prior neuromarketing frameworks have primarily focused either on signal processing techniques or on isolated prediction performance.

    Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach · 2026 · DOI

  • Future research could explore the long-term memory effects of NeuroPack- optimised designs or test its efficacy in different cultural and demographic contexts. Moreover, future studies may investigate the long-term influence of AI-optimised packaging on consumer loyalty and brand equity.

    Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach · 2026 · DOI

  • The study faces challenges in terms of the limited understanding of the emerging plant-based milk sector. The study must address the decline in overall consumption of plant-based milk products in Indonesia.

    Do eco-labels matter? Extending the theory of planned behavior with knowledge and brand origin image to explain the oat milk purchase intention among Gen Y and Gen Z consumers in Indonesia · 2026 · DOI

  • The study addresses the limited understanding of the emerging plant-based milk sector. The study explores the factors influencing consumer purchasing intentions toward eco-friendly-labelled products, particularly oat milk.

    Do eco-labels matter? Extending the theory of planned behavior with knowledge and brand origin image to explain the oat milk purchase intention among Gen Y and Gen Z consumers in Indonesia · 2026 · DOI

  • The study identifies a gap in the understanding of how discarded items influence environmental judgments. Prior research has focused on the effects of eco-labels on consumer perceptions, but has not examined the effects of discarded items.

    Out of sight, out of mind? How discarded items shape environmental judgments · 2026 · DOI

  • The present study provides evidence that previously seen discarded items can produce contrast and co- present discarded items can produce assimilation. While this finding is supported by theory (e.g., Bless & Schwarz, 2010) and past findings (Tanner, 2008; Wedell et al., 1987), the present study involves methodologi- cal differences between Experiments 1 and 2 that may complicate inference. As demonstrated in our two trial illustrations (Fig. 1 and 3), there were differences in the stimulus set-up. Some differences in stimulus proce- dure were necessary to introduce simultaneous presen- tation of all products in the basket, but future studies can consider other ways to introduce this change. The replacement of the sequence length factor (Experiment 1) with sequences that were always seven in length (Experiment 2) introduces a difference in the stimulus procedure which we cannot rule out as a confound. Finally, control conditions were used in the pilot exper- iment (which used a sequential presentation format), but were then omitted in Experiment 1, then reintro- duced in Experiment 2. This changes the eco-label pre- dictability between Experiment 1 and Experiment 2, where participants in Experiment 1 might incidentally learn that an eco-label will always be present in each trial, whereas 20% of trials had no eco-label in Experi- ment 2. The absence of a control condition also pre- vents an analysis of a baseline for Experiment 1, which limits the ability to infer whether the contrast effect was driven by the green, red, or both eco-labels.

    Out of sight, out of mind? How discarded items shape environmental judgments · 2026 · DOI

  • There is a lack of research on consumer willingness to pay for mycelium-based packaging in India. There is a need to assess the financial viability of mycelium-based packaging. There is a need to identify the key drivers of willingness to pay for mycelium-based packaging.

    Consumer Willingness to Pay for Mycelium-Based Packaging: A Financial Viability Study of India's Fungi Packaging Revolution · 2026 · DOI

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113 open questions have been extracted from the limitations and future-work passages of 672 Consumer Packaging Perceptions and Trends papers in our 4.5M-paper local library. Each one below links back to the study that raised it, so you can read the original claim in context.

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