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Open research questions in Management and Marketing Education

590 gap statements mined from Management and Marketing Education papers in our 7.9M-paper local library, which holds 4,594 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.

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What the literature leaves open

  • Student-led consultancy is widely used in management education to connect theory with real organizational practice, yet the identity transitions students undergo in these contexts remain underexplored.

    Identity Shock in Practice-Based Learning: Insights From Student-Led Consultancy · 2026 · DOI

  • Yet little is known about how to design learning experiences that cultivate an ambidextrous mindset and behaviors.

    Cultivating Ambidexterity Through a Paradox Pedagogy: A Developmental Model for Innovative Problem-Solving · 2026 · DOI

  • Case studies are integral to arts administration education, yet accessible materials on social justice topics remain scarce.

    Developing Socially Responsive Competencies in Arts Administration Through Teaching Cases: Needs, Barriers, Debates & Possibilities for an Essential Pedagogy · 2025 · DOI

  • Many institutions borrow non-business courses, but their fit within business curricula remains unclear.

    Beyond topical similarities: semantic differences and the challenge of interdisciplinary course integration in business analytics education · 2025 · DOI

  • Despite many studies focusing on AACSB accreditation's positive impact on research output, its potential drawbacks for teaching quality have been insufficiently researched.

    Balancing research and education in the context of AACSB accreditation acquisition and maintenance · 2025 · DOI

  • Future research should focus on refining the elements of the Transformative Ethical Pedagogy Model (TEPM) to ensure that doctoral education not only informs but also transforms. The paper suggests that future research should investigate the challenges that arise when incorporating TCR and macromarketing into PhD programs.

    Integrating Macromarketing and Transformative Consumer Research Into Doctoral Business Education · 2026 · DOI

  • Future studies could examine it more systematically, for example by developing specific measures or by exploring experimental designs that manipulate factors such as peer judgment, instructor approachability, physical layout, discussion formats, or error-handling approaches to test whether these dynamics influence the empowerment-engagement pathway.

    Unravelling Voluntary Student Participation: Empowerment and Engagement as Driving Forces · 2026 · DOI

  • Prior research has focused on the deep approach to learning, with limited consideration for the strategic approach. There is a need to understand the relationship between students' learning-approach preferences and their perceptions of academic program quality.

    The Relationship Between Perceptions of Academic Quality and Approaches to Learning: Implications for Principles of Marketing Instructors · 2026 · DOI

  • The challenges faced by students in their future marketing career in Tunisia, such as lack of recognition concerning marketing value and lack of career advancement opportunities. The need for businesses to adapt to the evolving marketing sector.

    When Marketing Education Meets Artificial Intelligence: Boosting Students’ Career Optimism in Tunisia · 2026 · DOI

  • The need to evaluate the effect of new methods on students' confidence in training and their capacity to generate new work opportunities in Tunisia. The lack of understanding of the relationship between students' level of optimism and their future aspirations.

    When Marketing Education Meets Artificial Intelligence: Boosting Students’ Career Optimism in Tunisia · 2026 · DOI

  • There is a gap in literature on the employment status of BSBA Marketing Management graduates. The study aims to address this gap and provide insight that could inform curriculum development and enhance educational strategies.

    TRACING THE EMPLOYMENT STATUS OF BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT OF SAINT COLUMBAN COLLEGE · 2026 · DOI

  • The study identifies a gap in the alignment of the CBPA Marketing Curriculum with industry needs and learning outcomes. The gap is in the area of industry collaboration.

    Alignment of CBPA Marketing Curriculum with Industry Needs and Learning Outcomes · 2026 · DOI

  • The lack of practical digital skills among university students is a challenge for companies and employers.

    Mapping the digital marketing hard skills of university students in the visegrad region · 2026 · DOI

  • The study only focuses on university students in the Visegrad region. The sample size is limited to 1200 respondents. The study relies on self-reported data from the online survey.

    Mapping the digital marketing hard skills of university students in the visegrad region · 2026 · DOI

  • Teachers lack systematic experience in cross-border marketing practice. The willingness of enterprises to participate in cooperative education has been declining.

    A Study on Innovative Approaches to Teaching Cross-Border Marketing Courses in Higher Education Institutions in the Context of Digital Transformation · 2026 · DOI

  • The lack of alignment between current courses and job competency requirements. The need for a structural shift in educational paradigms.

    A Study on Innovative Approaches to Teaching Cross-Border Marketing Courses in Higher Education Institutions in the Context of Digital Transformation · 2026 · DOI

  • This paper addressed the critical challenge facing higher education institutions, particularly digital-first providers like Arden University, where there is a need to ensure that curricula are coherent, relevant, and dynamically aligned in an era of profound technological and societal disruption.

    Curriculum Mapping as a Tool for Continuous Improvement of the Business Studies (BS) Curriculum in a Digital-First University · 2026 · DOI

  • Undergraduate SCM programs prepare future practitioners for a volatile, yet more capable and technology-intensive field, but the design and revision of curricula remain underexplored.

    Mapping the maze: developing curricula in supply chain management · 2026 · DOI

  • Literature provides practical examples of analogies that could be easily incorporated into the classroom, but acknowledges that the effectiveness of these learning techniques remains to be tested (Franz, 2020).

    Seeing it in a new light: do cross-disciplinary comparisons improve understanding of economic and financial concepts? · 2026 · DOI

  • To complement discussions of assemblage and examinations of ethics in the AI era, we draw upon the perspectives of a relatively understudied population in this conversation—students themselves navigating AI and writing within a business-focused context—and extend assemblage thinking to capture important thought toward the future of business communication, pedagogy, ethics, and AI.

    Ethics and AI Assemblages: A Heuristic Analysis of Undergraduate Business Student Perspectives · 2024 · DOI

  • Despite expectancy theory's widespread appeal and influence as a framework for motivation in organizational and educational settings, studies that have examined the theory's validity for performance-based outcomes, particularly with academic performance as the criterion, have been characterized by inconsistent results.

    Assessing the predictive validity of expectancy theory for academic performance · 2024 · DOI

  • The analysis does not account for industry-specific characteristics, based on the premise that each sector possesses unique dynamics and requirements.

    Teaching AI in Higher Education: Business Perspective · 2025 · DOI

  • The field of marketing has experienced significant transformation due to rapid technological advancements and changing consumer behaviors. Industry collaboration remains the area most in need of improvement.

    Alignment of CBPA Marketing Curriculum with Industry Needs and Learning Outcomes · 2026 · DOI

  • When asked to update this representation, the department chair opted to list attendees in alphabetical order for subsequent meetings, acknowledging that the binary gender split was a legacy of outdated routines that had not been reviewed by HR, although the latter had allowed the author to choose the ‘nonbinary’ option only a few months earlier.

    Beancounting Diversity in Business Schools · 2025 · DOI

  • The authors fill this gap in the literature by exploring whether students’ perceived and actual understanding of economic and financial concepts increases between an initial presentation of a concept using discipline-specific language and a subsequent presentation of that same concept using analogous everyday examples and examples from other disciplines.

    Seeing it in a new light: do cross-disciplinary comparisons improve understanding of economic and financial concepts? · 2026 · DOI

Most-cited papers in Management and Marketing Education

Most recent work

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Open questions raised by papers listed on this page include: (1) Student-led consultancy is widely used in management education to connect theory with real organizational practice, yet the identity transitions students undergo in these contexts remain underexplored (“Identity Shock in Practice-Based Learning: Insights From Student-Led Consultancy”, 2026); (2) Yet little is known about how to design learning experiences that cultivate an ambidextrous mindset and behaviors (“Cultivating Ambidexterity Through a Paradox Pedagogy: A Developmental Model for…”, 2026); (3) Future research should focus on refining the elements of the Transformative Ethical Pedagogy Model (TEPM) to ensure that doctoral education not only informs but also transforms (“Integrating Macromarketing and Transformative Consumer Research Into Doctoral…”, 2026); (4) There is a need to understand the relationship between students' learning-approach preferences and their perceptions of academic program quality (“The Relationship Between Perceptions of Academic Quality and Approaches to…”, 2026); (5) The challenges faced by students in their future marketing career in Tunisia, such as lack of recognition concerning marketing value and lack of career advancement opportunities (“When Marketing Education Meets Artificial Intelligence: Boosting Students’…”, 2026). 590 gap statements have been mined from Management and Marketing Education papers in our 7.9M-paper local library, which holds 4,594 papers on the topic; the gaps come from whichever of those papers state one. They are mostly the research gaps the authors state and the papers' abstracts, plus future-work, limitations and challenges passages. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one, so you can read the original claim in context.

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