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Open research questions in Halal products and consumer behavior

36 unresolved questions extracted from the limitations and future-work sections of 219 Halal products and consumer behavior papers in our library. Each links back to the study that raised it.

What the literature leaves open

  • Future research is recommended to conduct comparative studies across different regions or apply mixed-method approaches to quantitatively between the governance coordination and halal tourism performance outcomes. Theoretically, the study contributes to halal tourism governance literature by demonstrating that implementation effectiveness is influenced not only by formal policy and infrastructure, but also by micro-level coordination processes and stakeholder interpretation at the local level, which remain underexplored in previous studies.

    Halal Tourism Development Strategies in Semarang City: The Role of the Department of Culture and Tourism · 2026 · DOI

  • behavior, marketing, certification, or ecosystem development, this study focuses on how local government actors coordinate stakeholders and implement halal tourism strategies within an urban governance context. The novelty of this research lies in its integration of governance, stakeholder coordination, and implementation perspectives to explain how halal tourism into practical development policies are initiatives at the city level. Methodologically, this study employs a qualitative descriptive approach using interviews, observations, and document analysis to provide context-specific insights. The findings are expected to contribute to the growing literature on halal tourism governance and offer practical recommendations for strengthening in Indonesia (16, 17).

    Halal Tourism Development Strategies in Semarang City: The Role of the Department of Culture and Tourism · 2026 · DOI

  • • Static mosque databases • Limited personalization • No crowdsourced updates • Lack of AI-based guidance • No Imam-based filtering • Limitation of existing apps GIS-Based Religious Services GIS technologies have been successfully utilized for: • Route optimization • Nearby service discovery • Religious tourism navigation GPS and GIS integration can significantly improve mosque accessibility.

    Salah Path Finder: An AI-Powered Smart Mosque Discovery, Prayer Assistance, and Islamic Guidance Mobile Application · 2026 · DOI

  • integration, particularly traceability and sustainability- achieving end-to-end oriented control systems (8). However, in practice, halal certification systems in Indonesia, regulated under Law No. 33 of 2014 on Halal Product Assurance, still predominantly focus than comprehensive supply chain control (9, 10). This limitation creates potential risks, particularly in food industries where contamination may occur during upstream and downstream processes (11). end-product verification rather face on Halal Science · 10.58920/halal0201616 Page 1 Fatimah S D et al. 2026 ETFLIN Portfolio Existing studies on halal supply chain implementation have primarily focused on sectors such as restaurants, markets, and urban MSMEs, with limited attention given to micro-scale enterprises processing high-risk animal-based products (12, 13). Moreover, prior research tends to emphasize general compliance factors or consumer perspectives rather than providing in-depth operational analysis at the micro-enterprise level. This indicates a clear research gap in understanding how halal supply chain principles are practically implemented in small-scale, those businesses, resource-constrained handling animal by-products with higher contamination risks. particularly To address this gap, this study focuses on a micro- scale enterprise, Keripik Usus Ayam Pak Rebo Surabaya, which processes chicken intestines an animal by-product classified as highly susceptible to contamination during sourcing and processing stages. This case provides a unique analytical context to examine how halal integrity is maintained under limited technological, managerial, and financial capacities. By investigating operational practices across supply chain stages, this study offers insights into the practical challenges and adaptive strategies of halal implementation in micro-enterprises. to analyze Accordingly, the this study aims implementation of halal supply chain management across three critical stages production preparation, production processes, and distribution within the selected MSME. The findings are expected to contribute to the development of halal supply chain literature by providing empirical evidence from a micro-level perspective and highlighting the specific constraints and improvement opportunities in small-scale halal food production systems.

    Halal Supply Chain Analysis of a Micro-Scale Chicken Intestine Cracker Enterprise in Surabaya · 2026 · DOI

  • Purpose: This study aims to identify innovative strategies for Muslim-Friendly Hotels (MFH) in Malaysia, addressing challenges by prioritising underexplored Islamic attributes.

    Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes · 2025 · DOI

  • Because the analysis of marketing ethics adoption in the companies of transition economies still requires much research, the purposes of the paper are to present and define the levels on which decisions of marketing ethics are made by comparing the situation in transition and old free market economies, and to fill in the gap in the literature on marketing ethics in Lithuania by defining the main tendencies in the marketing ethics adaptation in this country.

    The Levels of Marketing Ethics · 2005 · DOI

  • While providing deep contextual insights into the Pekalongan fashion cluster, the findings are limited by their qualitative nature and specific regional focus, which may restrict statistical generalizability to larger industrial contexts.

    TWO-STAGE DECISION-MAKING IN ONLINE FASHION MSMES: AN ISLAMIC MANAGERIAL ECONOMICS PERSPECTIVE IN PEKALONGAN, INDONESIA · 2026 · DOI

  • However, the results also indicate that in the case of Uzbekistan, hospitable and generous culturally-situated warm elements of customer care are insufficient alone.

    CUSTOMER SERVICE MANAGEMENT STRATEGIES · 2026 · DOI

  • Future studies are recommended to involve larger and more diverse samples from multiple regions and to examine additional variables such as socioeconomic status, brand loyalty, marketing exposure, and product availability.

    The Influence of Knowledge Level, Perception, and Religiosity among Working Women in Semarang City on Halal Cosmetics Use · 2026 · DOI

  • While this study provides an in-depth stakeholder analysis, a notable limitation encountered is its heavy reliance on the qualitative judgments and subjectivity of the ten institutional expert informants…

    Application of Mactor Analysis for Halal and Sustainable Tourism Development in Posong, Indonesia · 2026 · DOI

  • There is insufficient exploration of how consumer skepticism toward brand ambassadors or halal certification fraud affects the proposed reinforcement cycle.

    Brand ambassador, Distribusi, dan Sertifikasi Halal dalam Membangun Ekuitas Merek dan Keputusan Pembelian Kosmetik · 2026 · DOI

  • The applicability of the proposed framework to non-Muslim majority markets or cosmetic brands targeting diverse religious demographics is not addressed.

    Brand ambassador, Distribusi, dan Sertifikasi Halal dalam Membangun Ekuitas Merek dan Keputusan Pembelian Kosmetik · 2026 · DOI

  • No specific guidance is provided on how to measure or quantify the individual and combined contributions of each factor to brand equity and purchase decisions in practical implementation.

    Brand ambassador, Distribusi, dan Sertifikasi Halal dalam Membangun Ekuitas Merek dan Keputusan Pembelian Kosmetik · 2026 · DOI

  • The paper lacks analysis of potential conflicts or trade-offs between the three factors (Brand ambassador, distribution, halal certification) when resources are limited or when they send contradictory signals to consumers.

    Brand ambassador, Distribusi, dan Sertifikasi Halal dalam Membangun Ekuitas Merek dan Keputusan Pembelian Kosmetik · 2026 · DOI

  • The paper does not empirically test or validate the dynamic reinforcement cycle between Brand ambassador, distribution, and halal certification across different time periods or consumer segments.

    Brand ambassador, Distribusi, dan Sertifikasi Halal dalam Membangun Ekuitas Merek dan Keputusan Pembelian Kosmetik · 2026 · DOI

  • Real-world implementation and effectiveness monitoring of the proposed national halal value chain task force requires longitudinal empirical research.

    Modeling the Halal value chain: a simulation-based approach · 2026 · DOI

  • Empirical validation of the simulation model's recommendations regarding Islamic financing products (qardhul hasan, mudharabah) linked to government guarantee schemes is needed.

    Modeling the Halal value chain: a simulation-based approach · 2026 · DOI

  • The scalability and implementation of digital self-assessment tools and mobile certification services for MSMEs in remote areas remains largely unexplored.

    Modeling the Halal value chain: a simulation-based approach · 2026 · DOI

  • However, the current education system primarily focuses on Islamic consumerism at higher education levels, resulting in a gap in knowledge and actions related to halal and haram.

    Fostering Halal Awareness in The National Pre-School Standard Curriculum in Malaysia: A Preliminary Study · 2024 · DOI

  • While our study is limited to a single market, it informs entry into other Muslim markets by identifying language issues that need to be considered by international retailers.

    Language, religion, and culture in the context of international retail: A study of the multicultural commercial hub of Dubai · 2013

  • Despite numerous studies on the effects of religion in consumers’ marketplace behaviors, little is known of about consumers’ decision making under a religious ruling like Fatwa.

    The Effects of Following Islam in Decisions about Taboo Products · 2013 · DOI

  • Unfortunately, the specific quality and certification requirements of halal and kosher products are little known by the majority of European businessmen.

    PRODUCTS QUALITY RELIGIOUS-ETHNICAL REQUIREMENTS AND CERTIFICATION · 2012 · DOI

  • Despite the importance this market has on the global scene, few studies are available, discussing in-depth the phenomenon from the managerial and innovation management perspectives.

    INNOVATION PROCESS FOR HALAL PRODUCT DEVELOPMENT: AN EMPIRICAL ANALYSIS OF ITALIAN FIRMS · 2011

  • It is suggested that the relationship between religiosity and consumer behaviors warrants additional research, focusing also on variables that relate to religiosity, method of analysis, and on mechanisms that link religiosity to consumer behaviors.

    Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia · 2011 · DOI

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36 open questions have been extracted from the limitations and future-work passages of 219 Halal products and consumer behavior papers in our library. Each one below links back to the study that raised it, so you can read the original claim in context.

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