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Open research questions in Consumer Behavior and Marketing Influence

242 gap statements mined from Consumer Behavior and Marketing Influence papers in our 4.5M-paper local library, which holds 859 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.

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What the literature leaves open

  • The study faced challenges in collecting data from a limited sample size. The research design may not be generalizable to other populations or skincare product types.

    Pengaruh Consumer Trust, Product Innovation dan Perceived Value Terhadap Minat Beli Skincare Skintific (Studi Kasus Mahasiswa Fakultas Ekonomi Angkatan 2024 Universitas Indo Global Mandiri Palembang) · 2026 · DOI

  • The study did not control for other factors that may influence purchase decisions. The study's sample size is limited to 180 respondents.

    Pengaruh Social Media Marketing dan Online Customer Riview terhadap Purchase Decision dengan Purchase Intention sebagai Variabel Intervening pada Scarlett Whitening di Yogyakarta · 2026 · DOI

  • The research gap is in understanding the effect of promotion on purchasing decisions at Kedai Kopi Hollow in Tasikmalaya.

    Pengaruh Promosi Terhadap Keputusan Pembelian Di Kedai Kopi Hollow Kota Tasikmalaya · 2026 · DOI

  • There is a lack of research on the relationship between FoMO and consumer behavior of college students who use online shopping in Ternate City. Prior studies have focused on the relationship between FoMO and obsessive brand passion, but not on the specific context of online shopping.

    Fear of Missing Out (FoMO) dan Implikasinya terhadap Perilaku Konsumtif Mahasiswa pengguna Online Shopping di Kota Ternate. · 2026 · DOI

  • There is a need to analyze the effect of price and e-service quality on e-satisfaction at Ninetech Store on the Shopee marketplace. The study aims to fill the gap by examining the partial and simultaneous effects of price and e-service quality on e-satisfaction.

    Pengaruh Harga dan E-Service Quality terhadap E-Satisfaction di Toko Ninetech pada Marketplace Shopee · 2026 · DOI

  • The study has a limited sample size of 100 respondents. The study only examines the impact of online customer ratings, customer experience, and price consciousness on repeat purchases.

    MODEL ONLINE CUSTOMERS RATING, CUSTOMERCE EXPERIENCE DAN PRICE CONSCIOUSNESS TERHADAP REPEAT PURCHASE PENGGUNA LAYANAN GRABFOOD DI KABUPATEN SEMARANG · 2026 · DOI

  • There is a lack of research on the impact of online customer ratings, customer experience, and price consciousness on repeat purchases of GrabFood services. Prior studies have not examined the simultaneous effect of these factors on repeat purchases.

    MODEL ONLINE CUSTOMERS RATING, CUSTOMERCE EXPERIENCE DAN PRICE CONSCIOUSNESS TERHADAP REPEAT PURCHASE PENGGUNA LAYANAN GRABFOOD DI KABUPATEN SEMARANG · 2026 · DOI

  • There is a lack of research on the effect of product quality and service quality on consumer satisfaction in purchasing fashion products through Online and Offline channels.

    Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dalam Pembelian Produk Fashion · 2026 · DOI

  • There is a lack of empirical testing of the effect of trust and perceived value on purchase intention within a specific product context and consumer segment. The study aims to fill this gap by examining the effect of trust and perceived value on the purchase intention of PinkFlash cosmetic products among Generation Z consumers in Jambi City.

    PENGARUH KEPERCAYAN DAN PERCEIVED VALUE TERHADAP MINAT PEMBELIAN PRODUK PINKFLASH PADA GENERASI Z DI KOTA JAMBI · 2026 · DOI

  • There is a lack of research on the influence of brand image and customer reviews on purchasing decisions on the Shopee platform. There is a need to understand the factors that influence purchasing decisions on the Shopee platform.

    Pengaruh Citra Merek dan Ulasan Pelanggan Terhadap Keputusan Pembelian di Aplikasi Shopee · 2026 · DOI

  • The study suggests that future research should investigate the longitudinal effects of service quality on patient visit intentions. The study recommends that future research should explore the role of other factors such as price and convenience in patient visit intentions. The study implies that future research should focus on developing strategies to improve word of mouth in primary health care facilities.

    Pengaruh Kualitas Layanan dan Promosi Word Of Mouth (WOM) terhadap Keinginan Berkunjung Pasien dengan Brand Image sebagai Variabel Mediasi di Klinik Pratama Kimia Farma Indramayu · 2026 · DOI

  • The study highlights the lack of research on the mediating role of brand image in patient visit intentions.

    Pengaruh Kualitas Layanan dan Promosi Word Of Mouth (WOM) terhadap Keinginan Berkunjung Pasien dengan Brand Image sebagai Variabel Mediasi di Klinik Pratama Kimia Farma Indramayu · 2026 · DOI

  • The existence of traditional markets is threatened by the expansion of modern retail. There is a need to formulate strategies for sustaining the people's economy.

    Pengaruh Persepsi Harga Dan Lokasi Terhadap Keputusan Pembelian · 2026 · DOI

  • Hotels need to strengthen their brand image to increase customer trust and satisfaction.

    Pengaruh Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi pada Hotel Bintang 5 di Surabaya · 2026 · DOI

  • There is a gap in understanding the impact of influencer credibility and brand image on purchasing decisions in the context of TikTok Shop.

    Peran Kredibilitas Influencer, Iklan, Citra Merek dalam Memengaruhi Keputusan Pembelian Produk Skincare di TikTok Shop · 2026 · DOI

  • The study only examined students from one university. The sample size was limited to 140 participants. The study did not control for other potential factors influencing purchasing decisions.

    Pengaruh Consumer Trust, Product Innovation dan Perceived Value Terhadap Minat Beli Skincare Skintific (Studi Kasus Mahasiswa Fakultas Ekonomi Angkatan 2024 Universitas Indo Global Mandiri Palembang) · 2026 · DOI

  • The implementation of excellent service strategies still faces several obstacles, such as slow service responses, limited facilities, and the suboptimal use of information technology.

    Analisis Penerapan Strategi Pelayanan Prima dalam Upaya Meningkatkan Jumlah Nasabah pada PT BPRS Carana Kiat Andalas Padang Luar · 2026 · DOI

  • The growth of the internet has changed consumer behavior, making it challenging for businesses to meet the changing needs of consumers. The fashion industry is highly competitive, making it challenging for businesses to differentiate themselves.

    Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Dalam Pembelian Produk Fashion · 2026 · DOI

  • The research seeks to explore the role of social media in shaping consumer behavior.

    Pengaruh Parasocial Relationship dan Electronic Word of Mouth (E-WOM) di Instagram terhadap Purchase Intention Produk Adidas Samba (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila) · 2026 · DOI

  • Industri klinik kecantikan di Kota Medan tengah menghadapi perkembangan yang pesat, namun belum banyak penelitian yang membahas tentang pengaruh kualitas layanan dan pengalaman pelanggan terhadap kepuasan pelanggan.

    Literature Review: Pengaruh Kualitas Layanan dan Pengalaman Pelanggan terhadap Kepuasan Pelanggan Pada Klinik Kecantikan di Kota Medan · 2026 · DOI

  • The study identifies a gap in the evaluation of marketing strategies at Emdee Easy Beauty Clinic Batam. The research aims to fill this gap by analyzing the influence of price, promotion, brand image, and product quality on consumer satisfaction.

    Pengaruh Harga, Promosi, Citra Merek, dan Kualitas Produk terhadap Kepuasan Konsumen pada Klinik Kecantikan Emdee Easy di Batam · 2026 · DOI

  • Kurangnya penelitian tentang pengaruh citra merek dan kualitas produk terhadap keputusan pembelian produk Scarlett di Bengkayang - Kurangnya pemahaman tentang faktor-faktor yang memengaruhi keputusan pembelian…

    Analisis Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Di Bengkayang · 2026 · DOI

  • The study identifies a gap in the existing literature on the mediating role of customer trust in the relationship between service quality, brand image, and customer satisfaction. The study aims to fill this gap by investigating the effects of service quality and brand image on customer satisfaction with customer trust as a mediating variable.

    Pengaruh Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan dengan Kepercayaan Pelanggan Sebagai Variabel Mediasi pada Hotel Bintang 5 di Surabaya · 2026 · DOI

  • Persaingan pasar yang semakin ketat menyebabkan posisi Xiaomi dalam indeks merek smartphone di Indonesia berubah. Belum ada penelitian yang mempelajari bagaimana kredibilitas influencer dan sikap merek berdampak pada minat beli konsumen smartphone Xiaomi di Kecamatan Sariwangi, Kabupaten Tasikmalaya.

    Kredibilitas Influencer dan Sikap Merek Terhadap Minat Beli Smartphone Xiaomi di Sariwangi Tasikmalaya · 2026 · DOI

  • The study identifies a gap in the understanding of the influence of Brand Strategy, Visual Identity, and Market Research on Brand Equity through Consumer Perception.

    Pengaruh Strategi Merek, Identitas Visual, dan Riset Pasar terhadap Ekuitas Merek melalui Persepsi Konsumen pada PT Solusi Teknologi Aplikasi Yasha di Jakarta Selatan · 2026 · DOI

Most-cited papers in Consumer Behavior and Marketing Influence

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Open questions raised by papers listed on this page include: (1) There is a lack of research on the relationship between FoMO and consumer behavior of college students who use online shopping in Ternate City (“Fear of Missing Out (FoMO) dan Implikasinya terhadap Perilaku Konsumtif…”, 2026); (2) There is a need to analyze the effect of price and e-service quality on e-satisfaction at Ninetech Store on the Shopee marketplace (“Pengaruh Harga dan E-Service Quality terhadap E-Satisfaction di Toko Ninetech…”, 2026); (3) There is a lack of research on the impact of online customer ratings, customer experience, and price consciousness on repeat purchases of GrabFood services (“MODEL ONLINE CUSTOMERS RATING, CUSTOMERCE EXPERIENCE DAN PRICE CONSCIOUSNESS…”, 2026); (4) There is a lack of research on the effect of product quality and service quality on consumer satisfaction in purchasing fashion products through Online and Offline channels (“Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen…”, 2026); (5) There is a lack of empirical testing of the effect of trust and perceived value on purchase intention within a specific product context and consumer segment (“PENGARUH KEPERCAYAN DAN PERCEIVED VALUE TERHADAP MINAT PEMBELIAN PRODUK…”, 2026). 242 gap statements have been mined from Consumer Behavior and Marketing Influence papers in our 4.5M-paper local library, which holds 859 papers on the topic; the gaps come from whichever of those papers state one. They are mostly the research gaps the authors state and the papers' abstracts, plus future-work, limitations and challenges passages. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one, so you can read the original claim in context.

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