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Open research questions in E-commerce and Technology Innovations

55 gap statements mined from E-commerce and Technology Innovations papers in our 4.5M-paper local library, which holds 633 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.

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What the literature leaves open

  • The need to understand the internal path of how English proficiency affects cross-border purchase intention.

    THE IMPACT OF ENGLISH PROFICIENCY ON CROSS-BORDER PURCHASE INTENTION: THE CHAIN MEDIATING ROLE OF PERCEIVED RISK AND SELF-EFFICACY · 2026 · DOI

  • The mechanism by which English proficiency influences consumers' purchase intention remains insufficiently explored. There is a lack of research on the internal path of how English proficiency affects cross-border purchase intention.

    THE IMPACT OF ENGLISH PROFICIENCY ON CROSS-BORDER PURCHASE INTENTION: THE CHAIN MEDIATING ROLE OF PERCEIVED RISK AND SELF-EFFICACY · 2026 · DOI

  • Despite growing scholarly attention to customer experience and perceived value in digital commerce, limited research has investigated the roles of corporate social responsibility (CSR) attribution and customer engagement in shaping consumer behavioral outcomes within CBEC platforms.

    CSR Attribution and Customer Engagement as Antecedents of Brand Trust and Purchase Intention in Cross-Border E-Commerce: A PLS-SEM Investigation among Vietnamese Consumers · 2026 · DOI

  • AI-powered customs automation has demonstrably reduced clearance time and improved compliance accuracy at major Indian ports. Supply chain and logistics companies using AI report measurable improvements in delivery efficiency and inventory management. Lack of AI awareness, high implementation costs, and data infrastructure gaps are the primary barriers to broader adoption among smaller trade businesses.

    A Study on Role of AI in Strengthening India's Digital Trade Ecosystem · 2026 · DOI

  • The late start of China's digital economy has led to weak enterprise compliance awareness and insufficient talent and technology reserves. The lack of mutual recognition of international rules hinders cross-border data flow. The current fragmented situation where compliance and certification are separate entities in China needs to be addressed.

    Analysis of China's Legal Regulation of Cross-Border Data Flow in Comparison with General Data Protection Regulation · 2026 · DOI

  • The limitations of this study are that the sample is concentrated on domestic users, and the moderating variables are not considered, and the questionnaire distribution is biased.

    Impact of Perceived Value on Users’ Willingness to Repurchase in Cross-border Live-streaming E-Commerce Scenarios · 2026 · DOI

  • The study has a limited sample size of 154 Serbian SME exporters. The study only examines the impact of employee e-readiness on e-commerce adoption in international trade. The study does not provide a comprehensive analysis of the challenges and barriers to e-commerce adoption.

    The effects of employee e-readiness on the integration of e-commerce in international trade · 2026 · DOI

  • The study highlights the need for further research on the challenges and barriers to e-commerce adoption. The study suggests that there is a lack of understanding of the role of employee e-readiness in e-commerce adoption.

    The effects of employee e-readiness on the integration of e-commerce in international trade · 2026 · DOI

  • The lack of awareness and capabilities for professional localized translation among small and medium-sized cross-border e-commerce merchants. The limitations of literal translation in cross-border e-commerce.

    Localized Expression of English Copy for Products on Cross-Border E-Commerce Platforms · 2026 · DOI

  • Lack of digital payment systems. Inadequate logistics facilities and transport infrastructure.

    Last-Mile Delivery Challenges in Bangladesh's E-Commerce Industry: A systematic Literature Review · 2026 · DOI

  • There is a lack of indexed, peer-reviewed scholarship on last-mile logistics specifically for the Bangladesh context. The review highlights the need for further research on last-mile delivery in Bangladesh.

    Last-Mile Delivery Challenges in Bangladesh's E-Commerce Industry: A systematic Literature Review · 2026 · DOI

  • The challenge of establishing a curriculum system that aligns with industry development needs. The challenge of securing sustainable funding and management for AI API access.

    Development and Practice of AI-Based Textile Cross-Border E-commerce Training Course · 2026 · DOI

  • The Chinese live-commerce model cannot be transferred directly to the US market. There is a need to adapt operational capabilities through localized product selection, culturally appropriate content, and responsive supply chain coordination.

    China’s Live Commerce Goes Global: Strategic Implications for the U.S. Beauty and Fashion Industry from an Award-Winning TikTok Live Practitioner’s Cross-Border Expansion · 2026 · DOI

  • However, little is known about purchase intention toward smaller retailers with country-specific websites, known as partial online internationalization (POI) retailers.

    Exploring purchase intention in cross-border e-commerce: a relational view · 2026 · DOI

  • While most prior studies focus on CBEC purchase or repurchase intentions, little is known about the factors that drive consumers to switch from domestic e-commerce platforms to CBEC platforms.

    From Local to Global: A Push–Pull–Mooring Perspective on Chinese Consumer Switching-to-Purchase in Cross-Border E-Commerce · 2026 · DOI

  • This study systematically explored the key driving factors for the coordinated evolution of rural e-commerce ecosystems and agriproduct logistics and developed a theoretical model for their coordinated growth. The underexplored effects of economic transition on intellectual property rights protection: an economic geography perspective.

    Key driving factors for the coordinated development of rural e-commerce and agri-product logistics · 2026 · DOI

  • The influence of CBEC initiatives on alleviating firm financial constraints remains underexplored empirically, while existing literature predominantly emphasises macroeconomic and operational benefits rather than corporate financing challenges.

    The impact of cross-border e-commerce comprehensive pilot zone on corporate financial constraints in China · 2025 · DOI

  • To focus on bottlenecks such as the digital divide and resource misallocation.

    The Impact of Artificial Intelligence on Agricultural Supply Chains: A Case Study of Pinduoduo's Agricultural Land Cloud Group Buying Project · 2026 · DOI

  • There is no global consensus on which model is best suited to building a vibrant and resilient digital economy and society.

    Analysis of China's Legal Regulation of Cross-Border Data Flow in Comparison with General Data Protection Regulation · 2026 · DOI

  • To explore the potential of the "bonded import + direct mail" model in other regions and industries.

    "Bonded Import + Direct Mail" Model of Cross-border E-commerce in Hainan Free Trade Port: Development, Challenges and Strategies · 2026 · DOI

  • The digital divide in some emerging markets limits access to mobile commerce.

    M-COMMERCE EXPANSION: OPPORTUNITIES, CHALLENGES AND FUTURE PROSPECTS IN THE DIGITAL ERA · 2026 · DOI

  • The fragmentation and lag of regulatory frameworks in various countries pose the primary obstacle. The vague definition of platform responsibility, different tax collection and management standards, and the difficulty of rules of origin to adapt to emerging e-commerce models further aggravate the legal uncertainty.

    "Bonded Import + Direct Mail" Model of Cross-border E-commerce in Hainan Free Trade Port: Development, Challenges and Strategies · 2026 · DOI

  • Further research on the impact of digital transformation on Costco's business model. Analysis of the effectiveness of membership optimization and supply chain improvements in sustaining long-term competitiveness.

    Competitive Strategy Analysis of Costco in China's New Retail Market · 2026 · DOI

  • The gap between the adoption of advanced technologies and the modifications in organizational management, business operations, and individual behavior.

    THEORETICAL AND ECONOMIC FOUNDATIONS OF DIGITAL TRANSFORMATION AND E-COMMERCE · 2026 · DOI

  • Securing institutional, multi-year operational budgets dedicated to maintaining necessary subscriptions for commercial e-commerce data aggregators. Developing internal, anonymized datasets from partner companies to reduce external API dependency.

    Development and Practice of AI-Based Textile Cross-Border E-commerce Training Course · 2026 · DOI

Most-cited papers in E-commerce and Technology Innovations

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Open questions raised by papers listed on this page include: (1) The mechanism by which English proficiency influences consumers' purchase intention remains insufficiently explored (“THE IMPACT OF ENGLISH PROFICIENCY ON CROSS-BORDER PURCHASE INTENTION: THE CHAIN…”, 2026); (2) Lack of AI awareness, high implementation costs, and data infrastructure gaps are the primary barriers to broader adoption among smaller trade businesses (“A Study on Role of AI in Strengthening India's Digital Trade Ecosystem”, 2026); (3) The lack of mutual recognition of international rules hinders cross-border data flow (“Analysis of China's Legal Regulation of Cross-Border Data Flow in Comparison…”, 2026); (4) The study suggests that there is a lack of understanding of the role of employee e-readiness in e-commerce adoption (“The effects of employee e-readiness on the integration of e-commerce in…”, 2026); (5) The lack of awareness and capabilities for professional localized translation among small and medium-sized cross-border e-commerce merchants (“Localized Expression of English Copy for Products on Cross-Border E-Commerce…”, 2026). 55 gap statements have been mined from E-commerce and Technology Innovations papers in our 4.5M-paper local library, which holds 633 papers on the topic; the gaps come from whichever of those papers state one. They are mostly the research gaps the authors state and the papers' abstracts, plus future-work, limitations and challenges passages. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one, so you can read the original claim in context.

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