Open research questions in Health, Technology, Consumer Behavior

What the literature leaves open

• There is a gap in the literature on the implementation of digitalization programs for UMKM kuliner. Many UMKM kuliner face challenges such as low digital literacy and difficulties in managing transactions.

  Pendampingan Digitalisasi UMKM Kuliner Melalui Tiktok dan Implementasi Olsera POS di Condongcatur, Sleman · 2026 · DOI

• Prior studies have not examined the effect of ease of use, transaction security, and technological innovation on user satisfaction with digital payment platform preference as a moderating variable.

  Pengaruh Kemudahan, Keamanan, dan Inovasi Teknologi terhadap Kepuasan Pengguna dengan Preferensi Platform Pembayaran Digital sebagai Variabel Moderasi · 2026 · DOI

• The study suggests that future research should explore the impact of live commerce on purchasing decisions among Generation Z consumers. The study recommends that future research should investigate the role of social media influencers in shaping consumer preferences.

  Analisis Perilaku Konsumen Generasi Z dalam Pengambilan Keputusan Pembelian Melalui Media Sosial TikTok · 2026 · DOI

• The study highlights the need for more research on the role of algorithmic exposure, social validation, and emotional responses in influencing purchasing decisions.

  Analisis Perilaku Konsumen Generasi Z dalam Pengambilan Keputusan Pembelian Melalui Media Sosial TikTok · 2026 · DOI

• Future studies can explore the impact of green marketing on purchase decisions in other contexts. Future studies can examine the demographic characteristics of respondents and their impact on green marketing. Future studies can use a larger sample size to increase the generalizability of the findings.

  Pemasaran hijau, pengetahuan dan minat beli terhadap keputusan pembelian rumah pada perumahan Relife Greenville Cileungsi · 2026 · DOI

• There is a research gap in understanding the impact of green marketing strategies on consumer behavior. There is a lack of studies on the specific impact of green marketing on purchase decisions in the housing sector.

  Pemasaran hijau, pengetahuan dan minat beli terhadap keputusan pembelian rumah pada perumahan Relife Greenville Cileungsi · 2026 · DOI

• Future research should investigate the impact of ethical enforcement on e-commerce transactions. Further studies should examine the role of consumer digital literacy in promoting ethical online transactions.

  Analisis Etika dalam Transaksi E-Commerce pada Platform Shopee di Indonesia · 2026 · DOI

• The lack of analysis on the application of ethical principles in e-commerce. The gap in understanding the importance of trust, perceived risk, and security in shaping consumer behavior.

  Analisis Etika dalam Transaksi E-Commerce pada Platform Shopee di Indonesia · 2026 · DOI

• The adoption of QRIS among micro banking customers in Indonesia remains constrained by structural barriers. There is a need to develop an optimization strategy to enhance QRIS adoption among micro banking customers.

  QRIS Optimization for Micro Banking Customers to Increase Low Cost Fund at BSI Cimahi (Case Study of PT Bank Syariah Indonesia Cimahi Branch) · 2026 · DOI

• There is a lack of understanding of the dynamics of the Tabungan E-mas marketing strategy. The study aims to fill this gap by analyzing the marketing strategy and its implementation.

  Dinamika Strategi Pemasaran Tabungan E-MAS oleh Marketing Officer pada Bank Syariah Indonesia KC Jember Sudirman · 2026 · DOI

• The study highlights the need for effective risk management and strengthening security aspects to encourage the adoption of digital payments.

  The Role of Trust in Mediating Risk Perception and Security Perception on the Intention to Use QRIS · 2026 · DOI

• There is a need to analyze the influence of risk perception and security perception on the intention to use QRIS with trust as a mediating variable.

  The Role of Trust in Mediating Risk Perception and Security Perception on the Intention to Use QRIS · 2026 · DOI

• The lack of studies on the effects of TikTok food influencers and brand awareness on consumer purchase decisions at culinary MSMEs in Manokwari.

  PENGARUH INFLUENCER KULINER TIKTOK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UMKM KULINER DI MANOKWARI · 2026 · DOI

• Future research can examine the effect of green product purchase intention on purchasing decisions in other contexts. Future research can investigate the role of other moderating variables in the relationship between green product purchase intention and purchasing decisions.

  ANALISIS KESENJANGAN PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN PADA PLATFORM E-COMMERCE INDONESIA · 2026 · DOI

• UMKM Tahu Takwa 99 faces problems such as high competition among tofu producers and limited knowledge and skills in using digital media for promotion. The business still uses conventional marketing methods.

  Penguatan Kapasitas Pemasaran Digital melalui Pendampingan Pengelolaan Media Sosial pada UMKM Tahu Takwa 99 Kota Kediri · 2026 · DOI

• The increasing use of TikTok as a digital marketing platform is believed to influence consumer behavior. Companies need to adopt effective marketing strategies to reach their target market on TikTok.

  Pengaruh TikTok Marketing terhadap Minat Beli dengan Kreativitas Konten sebagai Variabel Mediasi · 2026 · DOI

• There is a need to investigate the impact of TikTok Marketing on shopping interest, with a focus on the role of content creativity as a mediating variable. Previous studies have not fully explored the relationship between TikTok Marketing and content creativity.

  Pengaruh TikTok Marketing terhadap Minat Beli dengan Kreativitas Konten sebagai Variabel Mediasi · 2026 · DOI

• The study does not provide a direct comparison with other methods of communication. The sample size is limited to 150 informal workers. The study only examines the impact of personal selling on contribution payment behavior in Indonesia.

  The Impact of Personal Selling by Perisai Agents on Contribution Payment Behavior of Informal Workers: The Mediating Roles of Product Knowledge, Perceived Risk, and Trust · 2026 · DOI

• Limited attention has been given to the behavioral mechanisms underlying continued contribution payments. There is a lack of understanding of the impact of personal selling on contribution payment behavior among informal workers.

  The Impact of Personal Selling by Perisai Agents on Contribution Payment Behavior of Informal Workers: The Mediating Roles of Product Knowledge, Perceived Risk, and Trust · 2026 · DOI

• Credit card adoption is limited in Iraq due to cultural and infrastructural barriers. There is a need for targeted marketing strategies to encourage credit card adoption in Iraq. The study identifies a gap in the literature on evaluating the marketing mix of Iraqi private banks.

  Investigating Seven Marketing-Mix for Credit Cards at Four Iraqi Private Banks in Baghdad Using TOPSIS Method – A Case Study · 2026 · DOI

• Kegiatan ini mengidentifikasi kesenjangan dalam pemanfaatan media sosial oleh UMKM kreatif. Kegiatan ini mengidentifikasi kesenjangan dalam pengelolaan konten yang lebih terarah dan konsisten.

  Optimalisasi media sosial sebagai strategi pendampingan digital marketing pada Snaply Self Photo Studio Bandung · 2026 · DOI

• The study identifies a gap in the understanding of the factors that influence the adoption of fintech payment services among Generation Z. The research aims to fill this gap by analyzing the effects of perceived usefulness, ease of use, and security on the intention to use fintech payment.

  Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan, dan Keamanan terhadap Minat Menggunakan Fintech Payment pada Generasi Z di Sidoarjo · 2026 · DOI

• The study identifies a gap in the existing literature on the moderating effect of digital marketing on the relationship between marketing communication, service quality, and credit decision-making.

  EFEKTIVITAS KOMUNIKASI PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT KONSUMER DENGAN DIMODERASI DIGITAL MARKETING PADA BRI KANTOR CABANG TANJUNG KARANG · 2026 · DOI

• Kerentanan konsumen digital bukan semata persoalan teknis, melainkan persoalan psikososial yang belum diantisipasi secara memadai oleh kerangka regulasi yang ada.

  Dinamika Personalisasi Iklan dan Kerentanan Konsumen Digital: Penguatan Urgensi Regulasi dan Literasi Digital E-commerce di Indonesia · 2026 · DOI

• The study identifies a gap in the existing literature on the influence of application security on user loyalty in digital banking services. The study aims to fill this gap by analyzing the influence of application security on student loyalty in using Wondr by BNI digital banking services.

  Analisis Pengaruh Keamanan Aplikasi terhadap Loyalitas Mahasiswa dalam Menggunakan Layanan wondr by BNI · 2026 · DOI

Most-cited papers in Health, Technology, Consumer Behavior

• A HYBRID BANKING WEBSITES QUALITY EVALUATION MODEL USING AHP AND COPRAS-G: A TURKEY CASE · Technological and Economic Development of Economy · 2014 · 67 citations
• Consumer credit card ownership and usage practices: empirical evidence from Sri Lanka · International Journal of Consumer Studies · 2009 · 26 citations
• Influence of UI, UX and E-Service Quality on Tokopedia Purchase Via Perceived Risk · Journal Of Social Research · 2023 · 10 citations
• Tüketicilerin Mobil Uygulamalara İlişkin Algılarının Teknoloji Kabul Modeli İle Değerlendirilmesi (Evaluation of Consumers Perceptions About Mobile Applications According to The Technology Acceptance Model) · Journal of Business Research - Turk · 2019 · 10 citations
• Effect of prepaid meters on the household expenditure on electricity consumption in Ondo state · SocioEconomic Challenges · 2022 · 9 citations
• The impact of information and communication technology on retail property in Malaysia · Property Management · 2014 · 8 citations
• Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs · Economics · 2025 · 8 citations
• Segmentation of Czech Consumers Based on their Attitudes Towards Money · Central European Business Review · 2013 · 7 citations
• The effects of a price increase on cybercafé services in Abraka, Nigeria · The Bottom Line Managing Library Finances · 2005 · 7 citations
• Digital-social construction of willingness to pay in online marketplace: Economic sociology of the digital functional food market in Indonesia · International Sociology · 2023 · 6 citations

Most recent work

• Marketing Strategy to Increase Sales of Traditional Herbal Medicine at PT Mulia Utama Mandiri · Outline Journal of Management and Accounting · 2026
• PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN KEAMANAN, KENYAMANAN DAN AKSESIBILITAS, SERTA SOSIAL DAN TREN DIGITAL TERHADAP ADOPSI DIGITAL BANKING OLEH GENERASI MILENIAL DI KOTA MANOKWARI · JURNAL LENTERA BISNIS · 2026
• Pengaruh Sosial Media Marketing dan Citra Merek terhadap Minat Beli di Ollshopbydinda Kota Tasikmalaya · Surplus Jurnal Ekonomi dan Bisnis · 2026
• Pendampingan Digitalisasi UMKM Kuliner Melalui Tiktok dan Implementasi Olsera POS di Condongcatur, Sleman · JUPAMU Jurnal Pengabdian Masyarakat Multidisiplin · 2026
• Optimalisasi media sosial sebagai strategi pendampingan digital marketing pada Snaply Self Photo Studio Bandung · CREATIVE Jurnal Pengabdian Masyarakat · 2026
• Pengaruh Kemudahan, Keamanan, dan Inovasi Teknologi terhadap Kepuasan Pengguna dengan Preferensi Platform Pembayaran Digital sebagai Variabel Moderasi · Jurnal Ragam Pengabdian · 2026
• Analisis Perilaku Konsumen Generasi Z dalam Pengambilan Keputusan Pembelian Melalui Media Sosial TikTok · Tasharruf Journal of Islamic Economics and Business · 2026
• Pemasaran hijau, pengetahuan dan minat beli terhadap keputusan pembelian rumah pada perumahan Relife Greenville Cileungsi · Jurnal Manajemen Inovasi Terapan · 2026
• Analisis Etika dalam Transaksi E-Commerce pada Platform Shopee di Indonesia · Jurnal Manajemen Bisnis Era Digital · 2026
• Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan, dan Keamanan terhadap Minat Menggunakan Fintech Payment pada Generasi Z di Sidoarjo · Jurnal EMT KITA · 2026

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