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Open research questions in SMEs Development and Digital Marketing

173 unresolved questions extracted from the limitations and future-work sections of 683 SMEs Development and Digital Marketing papers in our library. Each links back to the study that raised it.

What the literature leaves open

  • Further research is needed to explore the long-term impact of digitalization on UMKM. The development of more effective training programs for digitalization.

    Transformasi UMKM melalui pelatihan digitalisasi pemasaran dan pemanfaatan fintech di dusun Olas · 2026 · DOI

  • The lack of digital literacy and competitiveness among UMKM. The limited use of fintech and digital marketing among UMKM.

    Transformasi UMKM melalui pelatihan digitalisasi pemasaran dan pemanfaatan fintech di dusun Olas · 2026 · DOI

  • The limited scope of promotion and the minimal use of digital media as a tool for marketing and sales are major challenges faced by MSMEs. The lack of digital literacy and social media management skills among MSMEs is a significant gap.

    Marketing Transformation of Wonosalam Batik and Ecoprint MSMEs Through Digital Platforms · 2026 · DOI

  • UMKM lack digital marketing, particularly on TikTok. UMKM face challenges in adopting digital technology.

    Pemberdayaan Usaha Laundry melalui Pembuatan Akun Media Sosial TikTok dan Optimalisasi Pelayanan Pelanggan di Desa Mancasan Kidul · 2026 · DOI

  • Future research should provide a comprehensive analysis of the impact of social media on economic development and growth in MSME actors. Future research should explore the effectiveness of digital marketing training and assistance for MSMEs.

    Analisis Dampak Starategi Pemasaran Media Sosial terhadap Pertumbuhan Ekonomi · 2026 · DOI

  • There is a gap in the understanding of how social media can affect economic development and growth in MSME actors. There is a need for assistance in the use of technology due to limitations of digital knowledge.

    Analisis Dampak Starategi Pemasaran Media Sosial terhadap Pertumbuhan Ekonomi · 2026 · DOI

  • The lack of efficiency in production processes. The limited adoption of digital technologies. The need for stronger legality and protection of MSME products.

    Transformasi UMKM Tempe melalui Integrasi Penguatan Manajemen, Digitalisasi Usaha, dan Legalitas Berbasis Pendekatan ABCD di Kawasan Sanan · 2026 · DOI

  • Kurangnya inovasi dan manajemen usaha menjadi faktor utama penghambat pengembangan UMKM berbasis komoditas lokal. Keterbatasan akses terhadap teknologi dan permodalan, serta kurangnya inovasi produk turunan yang memiliki nilai tambah tinggi.

    Kegiatan Pendampingan Pengembangan UMKM Kopra Berbasis Potensi Lokal dalam Mendukung Kebutuhan Masyarakat · 2026 · DOI

  • The lack of digital literacy and technical skills in small businesses. The limited use of social media for brand identity building in small businesses.

    Edukasi Digital Marketing Melalui Instagram Dan Pelatihan Aplikasi Capcut Pada Toko Kemplang Dua Gading Mas Palembang · 2026 · DOI

  • MSMEs face challenges in terms of human resources and business legality. MSMEs lack necessary business permits and certificates. MSMEs have limited access to financial resources.

    ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS · 2026 · DOI

  • The study identifies challenges in building and strengthening collaborative networks between ATP IPB and farmer communities. The study highlights the need for effective interaction and communication between ATP IPB, farmer communities, and markets. The study notes the importance of addressing the digital divide in rural areas.

    Jejaring Kolaborasi ATP IPB Berbasis Komunitas Petani dalam Ekosistem Digital Berkesejahteraan · 2026 · DOI

  • Limited digital presence and marketing reach. Lack of understanding of the importance of integrating offline and digital promotion. Difficulty in creating effective promotional strategies.

    PENGUATAN IDENTITAS DIGITAL DAN STRATEGI PROMOSI UMKM MELALUI PEMBUATAN QR CODE, PENDAFTARAN GOOGLE MAPS, DAN BANNER USAHA DI LINGKUNGAN II KELURAHAN SUKARAME BARU · 2026 · DOI

  • Limited digital infrastructure. Organizational readiness of MSMEs. Variability in the effects of digital transformation across regions and business sizes.

    Analysis of Digital Transformation in MSMEs to Support Local Economic Growth · 2026 · DOI

  • The impact of technology and global competition on UMKM. The limited access to marketing and financing for UMKM. The need for UMKM to adapt to changing market conditions and technological advancements.

    Model ketahanan dan keberhasilan Usaha Mikro Kecil Menengah (UMKM) di Kota Jambi · 2026 · DOI

  • Limited digital literacy among MSME actors. Difficulty in utilizing digital platforms and social media for business development and marketing. Limited access to online marketing training and resources.

    PENGARUH PELATIHAN MARKETING ONLINE TERHADAP LITERASI DIGITAL UMKM BERBASIS MASJID · 2026 · DOI

  • The library faces challenges in promoting its products and services to the community. The library needs to adapt to the changing information landscape and to use new technologies to promote its services and products. The library needs to create effective content for TikTok to increase visibility and engagement.

    Marketing Library Information Products and User Engagement through TikTok at the Central Java Provincial Archives and Library Service · 2026 · DOI

  • The coffee shop industry in Central Aceh is highly competitive. Coffee shop owners need to attract customer attention and boost sales. The study faced challenges in collecting data from coffee shop owners.

    Penanda Linguistik dalam Penamaan Warung Kopi di Aceh Tengah: Strategi Simbolik untuk Menarik Perhatian Pelanggan · 2026 · DOI

  • The study found that BUMDes Pondok Kelor faces digital literacy limitations among some of its managers. The study found that limitations were identified in production capacity, business infrastructure, and raw material availability. The effectiveness of digital marketing strategies is limited by managers’ lack of digital literacy, production capacity, and raw material availability.

    Preserving the Viability of Local Products from BUMDes Pondok Kelor Through Digital Marketing · 2026 · DOI

  • The challenges faced by diaspora owned micro enterprises include limited financial literacy and minimal digital marketing capacity. The challenges also include constrained cross cultural service skills and limited access to formal financial products.

    Empowering an Indonesian Diaspora Micro Enterprise Abroad: A Multi University International Community Service on Financial Management, Digital Marketing, and Cross Cultural Communication at Warung Jaya Mba Tia, Busan, South Korea · 2026 · DOI

  • The study notes that microenterprises in tourist areas face challenges such as limited capital and lack of innovation. The study highlights the need for micro-business owners to develop effective strategies to support their businesses. The study notes that the tourism sector is a strategic sector for increasing economic growth.

    Strategies Used by Microentrepreneurs to Develop Their Businesses in the Sipiso-Piso Tourist Area · 2026 · DOI

  • The paper identifies the challenge of transitioning to Circular Economy as a key issue for manufacturing SMEs. It highlights the need for organizations to balance sustainability and competitiveness. The study also notes the challenge of managing uncertainty and ambiguity in the adoption of Circular Economy.

    Mapping Uncertainty Avoidance in Stakeholder Co-creation for Circular Economy Adoption in SMEs: A Conceptual Model from Manufacturing SMEs · 2026 · DOI

  • The limited digital literacy and technical skills of MSME owners. The lack of awareness on the importance of websites as a source of product information for potential customers. The need for practical approaches to improve the knowledge and skills of MSME owners in digital marketing.

    OPTIMALISASI PEMASARAN DIGITAL UMKM MELALUI PELATIHAN DAN PENDAMPINGAN PEMBUATAN WEBSITE PRODUK DI DESA LULUT, KABUPATEN BOGOR · 2026 · DOI

  • The hotel faces challenges in building its brand image in a competitive market. The hotel needs to balance its syariah values with the needs of its customers.

    Strategi Komunikasi Public Realtions Hotel Madani Medan Dalam Membangun Brand Image Sebagai Hotel Syariah · 2026 · DOI

  • Further research can be done on the effectiveness of syariah-based communication strategies in hotels. Research can be conducted on the challenges faced by syariah hotels in building their brand image.

    Strategi Komunikasi Public Realtions Hotel Madani Medan Dalam Membangun Brand Image Sebagai Hotel Syariah · 2026 · DOI

  • SMEs in Indonesia face various problems, such as limited digital skills, difficulty in obtaining capital, lack of managerial skills, and limited market conditions. There is a need for a digital solution to support the digital transformation and improve the competitiveness of SMEs.

    Designing the ArthaWira Platform as a Solution for Digital Transformation and Strengthening the Competitiveness of SMEs in Indonesia · 2026 · DOI

Most-cited papers in SMEs Development and Digital Marketing

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173 open questions have been extracted from the limitations and future-work passages of 683 SMEs Development and Digital Marketing papers in our library. Each one below links back to the study that raised it, so you can read the original claim in context.

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