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Open research questions in SMEs Development and Digital Marketing

234 gap statements mined from SMEs Development and Digital Marketing papers in our 4.5M-paper local library, which holds 792 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.

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What the literature leaves open

  • The study has a limited number of participants, consisting of one business owner and four consumers. The study uses a qualitative approach, which may not be generalizable to other businesses.

    Strategi Pemasaran dalam Meningkatkan Pendapatan Es Coklat Berdua di Kota Bukittinggi · 2026 · DOI

  • There is a gap in research that specifically integrates the 4P marketing mix, SWOT analysis, and the perspective of sharia marketing. The study aims to fill this gap by analyzing the implementation of marketing mix strategies in the Es Coklat Berdua business.

    Strategi Pemasaran dalam Meningkatkan Pendapatan Es Coklat Berdua di Kota Bukittinggi · 2026 · DOI

  • The lack of digital technology adoption for marketing by MSMEs in the kilogram-snack sector.

    STRATEGI KREATIF PEMASARAN JAJANAN KILOAN BERBASIS MEDIA SOSIAL UNTUK MENINGKATKAN OMZET UMKM DI PERUMAHAN DELTA SARI INDAH · 2026 · DOI

  • The lack of basic accounting literacy and limited use of digital marketing in catfish farming businesses. The need for a participatory approach to improve financial management and market expansion.

    Sosialisasi Penerapan Akuntansi Dasar dan Pemasaran Digital di Desa Cileles, Jatinangor · 2026 · DOI

  • The lack of strong business visual identity and limited use of social media by the Tape Ketan MSME in Mondoteko Village. The need for improvement in the digital marketing capacity of the MSME.

    Strategi Penguatan Branding dan Digital Marketing UMKM Tape Ketan di Desa Mondoteko melalui Media Sosial dan Inovasi Kemasan · 2026 · DOI

  • The gap is that many tourism MSMEs have not been able to optimize their business's digital identity. The gap is that there is a need for a training model that can support the digital transformation of tourism MSMEs.

    PELATIHAN GOOGLE BUSINESS PROFILE DALAM MENDUKUNG TRANSFORMASI DIGITAL UMKM WISATA · 2026 · DOI

  • The lack of digital literacy and competitiveness among UMKM. The limited use of fintech and digital marketing among UMKM.

    Transformasi UMKM melalui pelatihan digitalisasi pemasaran dan pemanfaatan fintech di dusun Olas · 2026 · DOI

  • The limited scope of promotion and the minimal use of digital media as a tool for marketing and sales are major challenges faced by MSMEs. The lack of digital literacy and social media management skills among MSMEs is a significant gap.

    Marketing Transformation of Wonosalam Batik and Ecoprint MSMEs Through Digital Platforms · 2026 · DOI

  • UMKM lack digital marketing, particularly on TikTok. UMKM face challenges in adopting digital technology.

    Pemberdayaan Usaha Laundry melalui Pembuatan Akun Media Sosial TikTok dan Optimalisasi Pelayanan Pelanggan di Desa Mancasan Kidul · 2026 · DOI

  • Future research should provide a comprehensive analysis of the impact of social media on economic development and growth in MSME actors. Future research should explore the effectiveness of digital marketing training and assistance for MSMEs.

    Analisis Dampak Starategi Pemasaran Media Sosial terhadap Pertumbuhan Ekonomi · 2026 · DOI

  • There is a gap in the understanding of how social media can affect economic development and growth in MSME actors. There is a need for assistance in the use of technology due to limitations of digital knowledge.

    Analisis Dampak Starategi Pemasaran Media Sosial terhadap Pertumbuhan Ekonomi · 2026 · DOI

  • The lack of efficiency in production processes. The limited adoption of digital technologies. The need for stronger legality and protection of MSME products.

    Transformasi UMKM Tempe melalui Integrasi Penguatan Manajemen, Digitalisasi Usaha, dan Legalitas Berbasis Pendekatan ABCD di Kawasan Sanan · 2026 · DOI

  • The lack of digital literacy and technical skills in small businesses. The limited use of social media for brand identity building in small businesses.

    Edukasi Digital Marketing Melalui Instagram Dan Pelatihan Aplikasi Capcut Pada Toko Kemplang Dua Gading Mas Palembang · 2026 · DOI

  • The lack of digital marketing and product packaging innovations in SMEs. The limited production technology and manual financial record-keeping in SMEs.

    INOVASI PEMASARAN DIGITAL DAN KEMASAN PRODUK UMKM MAKANAN RINGAN UNTUK DAYA SAING PENJUALAN · 2026 · DOI

  • The study is limited to a literature review and does not include empirical data. The study is focused on MSMEs in Indonesia and may not be generalizable to other countries or contexts.

    Peran dalam Meningkatkan Kinerja dan Daya Saing UMKM Ekonomi Digital · 2026 · DOI

  • There is a gap in understanding the role of the digital economy in improving the performance and competitiveness of MSMEs in Indonesia. Prior studies have not fully explored the impact of digital transformation and digital marketing on MSMEs in Indonesia.

    Peran dalam Meningkatkan Kinerja dan Daya Saing UMKM Ekonomi Digital · 2026 · DOI

  • The need for further research on the long-term impact of the integrated assistance program. The potential for applying the program to other sectors and regions.

    Pendampingan terpadu UMKM kuliner dalam kegiatan sosial Manggala Sakti Sejahtera berbasis pemberdayaan ekonomi masyarakat · 2026 · DOI

  • The lack of access to capital and weak marketing strategies faced by MSMEs. The limited production capacity and inadequate facility utilization of MSMEs.

    Pendampingan terpadu UMKM kuliner dalam kegiatan sosial Manggala Sakti Sejahtera berbasis pemberdayaan ekonomi masyarakat · 2026 · DOI

  • Menganalisis dampak pemanfaatan teknologi AI terhadap peningkatan produktivitas UMKM dalam jangka panjang. Mengembangkan strategi pemasaran yang efektif untuk UMKM menggunakan teknologi AI.

    Pemanfaatan Artificial Intelligence Untuk Meningkatkan Produktivitas UMKM Desa Gedangan Sidoarjo · 2026 · DOI

  • Keterbatasan pengetahuan teknologi dan keterampilan digital pelaku UMKM. Keterbatasan sumber daya untuk mengimplementasikan teknologi tersebut dalam operasional bisnis.

    Pemanfaatan Artificial Intelligence Untuk Meningkatkan Produktivitas UMKM Desa Gedangan Sidoarjo · 2026 · DOI

  • Ketergantungan pasar yang tinggi dapat membatasi fleksibilitas usaha dalam merespons perubahan, - UMKM masih dihadapkan pada berbagai tantangan…

    Ketahanan UMKM dalam Pengembangan Ekonomi Lokal: Studi Ketergantungan Pasar pada Kawasan Kuliner Purwasera Purwokerto · 2026 · DOI

  • Literasi keuangan pelaku usaha di wilayah ini masih rendah. Penerapan standar akuntansi pada UMKM masih belum optimal.

    Revitalisasi Pemahaman Laporan Keuangan Berbasis SAK EMKM pada UMKM Kerupuk Azizah Kota Padang · 2026 · DOI

  • Kurangnya inovasi dan manajemen usaha menjadi faktor utama penghambat pengembangan UMKM berbasis komoditas lokal. Keterbatasan akses terhadap teknologi dan permodalan, serta kurangnya inovasi produk turunan yang memiliki nilai tambah tinggi.

    Kegiatan Pendampingan Pengembangan UMKM Kopra Berbasis Potensi Lokal dalam Mendukung Kebutuhan Masyarakat · 2026 · DOI

  • The program is limited to a small number of participants (10 anggota UMKM Berkah Jaya) - The program is implemented in a specific location (Bulungan Regency) - The program uses a specific set of technologies and training…

    Pemberdayaan UMKM Berkah Jaya Bulungan Melalui Teknologi Tepat Guna dan Pemasaran Digital · 2026 · DOI

  • To replicate the program in other locations - To evaluate the long-term impact of the program on the productivity and competitiveness of MSMEs - To explore the use of other technologies and training methods to empower…

    Pemberdayaan UMKM Berkah Jaya Bulungan Melalui Teknologi Tepat Guna dan Pemasaran Digital · 2026 · DOI

Most-cited papers in SMEs Development and Digital Marketing

Most recent work

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This page shows what the SMEs Development and Digital Marketing literature already flags as unresolved. To narrow it to your specific question, search the Research Gap Finder: the search is free with a free account and lists the papers closest to your topic first. Unlocking that topic (50 credits, charged once) fills the comparison table from our 4.5M-paper local library and writes the gaps from its rows.

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Open questions raised by papers listed on this page include: (1) The lack of digital technology adoption for marketing by MSMEs in the kilogram-snack sector (“STRATEGI KREATIF PEMASARAN JAJANAN KILOAN BERBASIS MEDIA SOSIAL UNTUK…”, 2026); (2) The lack of basic accounting literacy and limited use of digital marketing in catfish farming businesses (“Sosialisasi Penerapan Akuntansi Dasar dan Pemasaran Digital di Desa Cileles,…”, 2026); (3) The lack of strong business visual identity and limited use of social media by the Tape Ketan MSME in Mondoteko Village (“Strategi Penguatan Branding dan Digital Marketing UMKM Tape Ketan di Desa…”, 2026); (4) The gap is that there is a need for a training model that can support the digital transformation of tourism MSMEs (“PELATIHAN GOOGLE BUSINESS PROFILE DALAM MENDUKUNG TRANSFORMASI DIGITAL UMKM…”, 2026); (5) The lack of digital literacy and competitiveness among UMKM (“Transformasi UMKM melalui pelatihan digitalisasi pemasaran dan pemanfaatan…”, 2026). 234 gap statements have been mined from SMEs Development and Digital Marketing papers in our 4.5M-paper local library, which holds 792 papers on the topic; the gaps come from whichever of those papers state one. They are mostly the research gaps the authors state and the papers' abstracts, plus future-work, limitations and challenges passages. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one, so you can read the original claim in context.

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