Open research questions in Big Data and Business Intelligence
351 gap statements mined from Big Data and Business Intelligence papers in our 7.9M-paper local library, which holds 1,889 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.
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What the literature leaves open
The paper identifies the need for resilient data science frameworks enabling organisations to evaluate their digital readiness and execute their data-driven plans efficiently and effortlessly. Significant barriers persist despite the advantages of technological advancements in the manufacturing industry.
Bridging the Maturity Gaps in Industrial Data Science: Navigating Challenges in IoT-Driven Manufacturing · 2025 · DOIThe complexity of industrial assets and the need for advanced analysis and decision-making support. The variety of digital assets and the complex networking behind them require better and automated monitoring systems. The need for optimized maintenance policies and advanced analysis to support engineers, technicians, and operators.
The lack of effective management of IT projects for organizational success. The need for sustainability in IT project management. The gap in the utilization of data-driven decision making processes for IT project management excellence.
The paper identifies the need for a comprehensive analysis to check the boom of articles in this domain.
Mapping the Research Landscape of Industry 5.0 from a Machine Learning and Big Data Analytics Perspective: A Bibliometric Approach · 2024 · DOIThe gap is related to the mediating role of organizational ambidexterity in this relationship.
Big Data Analytics, Strategic Capabilities, and Innovation Performance: Mediation Approach of Organizational Ambidexterity · 2024 · DOIFew studies have examined the leaders of ambidextrous organizations. There is a gap in understanding the relationship between ambidextrous leadership, organizational agility, and entrepreneurial orientation in achieving sustainable AI product innovation.
The Synergy of Ambidextrous Leadership, Agility, and Entrepreneurial Orientation to Achieve Sustainable AI Product Innovation · 2024 · DOIAlthough managerial actions are known to play a vital role in shaping BI system use, it remains unclear how leadership behaviours influence employees’ deeper, more innovative engagement with BI.
Transformational leadership and business intelligence infusion use behaviours: the mediating role of user empowerment · 2026 · DOIThe open problems include the absence, in the work we read, of measured outcomes for any mesh adoption.
Future research should examine whether repeated dashboard feedback can train System 2 override capacities over time and how socio-emotional wealth in family firms further modulates these cognitive pipelines.
124 EMOTIONAL BIAS AND DECISION ANXIETY: PSYCHOLOGICAL CHALLENGES IN SMALL-BUSINESS BIG-DATA ADOPTION · 2025 · DOIYet, most BDA investments fail to realise their expected value, indicating that the path for BDA value creation remains unclear; scholars call for a better understanding of the role of BDA use.
This observation aligns with dynamic capabilities theory, which states that organizations need to continuously redesign resources and capabilities in response to evolving environments. BI, therefore, is a dynamic capability that can help firms gain sustained competitive advantage and achieve high performance outcomes.
The Moderating Role of Business Intelligence in the Relationship between Supply Chain Alliances and Sustainable Firm Performance within Emerging Economic Environment · 2026 · DOIFuture research should focus on empirical investigations and industry-specific case studies to examine how AI adoption affects strategic decision-making across different organizational contexts.
Artificial intelligence-enabled strategic management: A review of its impact on decision-making effectiveness and organizational performance · 2026 · DOIFuture research can explore the role of AI in business model transformation. Future research can examine the impact of digital transformation on organizational performance and competitive advantage.
Mapping Research on Business Model Transformation Strategies as a Response to Digital Disruption to Achieve Competitive Advantage · 2026 · DOIExisting studies on digital disruption, business model transformation, and competitive advantage remain fragmented. There is a need for a comprehensive understanding of research trends in this field.
Mapping Research on Business Model Transformation Strategies as a Response to Digital Disruption to Achieve Competitive Advantage · 2026 · DOIMultimodal Analytics Future BI systems may integrate text, images, voice, and structured data into a unified analytical experience. This would allow users to upload documents, screenshots, or charts and receive contextual insights generated by LLMs.
There is a shortage of qualified talent in the field of AI. Recruiting and retaining skilled professionals is both difficult and expensive. Existing employees may lack the necessary technical knowledge and require extensive training.
There is a lack of skilled professionals in the field of AI. Organizations face several challenges while implementing AI technologies, including high implementation costs and lack of technical expertise.
Integrating emerging technologies and adapting to evolving user needs and industry trends. Ensuring interoperability and consistency in how devices interact with the virtual environment.
The Metaverse Is Geospatial: A System Model Architecture Integrating Spatial Computing, Digital Twins, and Virtual Worlds · 2025 · DOIThe study had a limited sample size of 132 students, - The study was conducted at a single university, - The study did not investigate the reasons why students opt for limited tools over more powerful…
Students’ Trust in AI and Their Verification Strategies: A Case Study at Camilo José Cela University · 2025 · DOIInvestigate the reasons why students opt for limited tools over more powerful alternatives, - Develop a reliable verification protocol accessible to both students and faculty, - Explore the impact of AI on the educational domain in different…
Students’ Trust in AI and Their Verification Strategies: A Case Study at Camilo José Cela University · 2025 · DOIEmerging trends in machine learning and related technologies should be explored, - Future research directions include advancing condition-based and predictive maintenance…
Determining factors for the adoption of data-driven strategies, - Expanding the research to other industries and countries, - Investigating the impact of data-driven decision making on other aspects of project…
Further analysis of the research landscape of Industry 5.0, - Investigation of the impact of machine learning and big data analysis on various domains, - Exploration of the collaboration between authors…
Mapping the Research Landscape of Industry 5.0 from a Machine Learning and Big Data Analytics Perspective: A Bibliometric Approach · 2024 · DOIInclude additional factors such as adhocracy culture and knowledge-based dynamic capabilities to gain a deeper understanding - Expand the scope of this study by collecting data from multiple regions within China and across different countries - Compare the similarities and differences in a wider range of regions - Investigate sectors beyond the AI industry to help identify potential synergies and interdependencies…
The Synergy of Ambidextrous Leadership, Agility, and Entrepreneurial Orientation to Achieve Sustainable AI Product Innovation · 2024 · DOIThus, this qualitative study fills a significant gap in research by examining the topic in depth from a multifaceted perspective.
Data and analytics strategy: A qualitative analysis of protection, management, and exploration objectives using dynamic capabilities theory · 2026 · DOI
Most-cited papers in Big Data and Business Intelligence
- Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy · International Journal of Information Management · 2021 · 3,576 citations
- Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence · Business Horizons · 2018 · 2,514 citations
- Big data analytics and firm performance: Effects of dynamic capabilities · Journal of Business Research · 2016 · 2,023 citations
- Critical analysis of Big Data challenges and analytical methods · Journal of Business Research · 2016 · 1,602 citations
- Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance · Information & Management · 2021 · 1,493 citations
- Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations · Technological Forecasting and Social Change · 2016 · 1,263 citations
- Big Data consumer analytics and the transformation of marketing · Journal of Business Research · 2015 · 1,079 citations
- Artificial Intelligence and Business Value: a Literature Review · Information Systems Frontiers · 2021 · 860 citations
- Artificial intelligence and innovation management: A review, framework, and research agenda✰ · Technological Forecasting and Social Change · 2020 · 840 citations
- Big data and its technical challenges · Communications of the ACM · 2014 · 810 citations
Most recent work
- Reconfiguring Strategic Capabilities in the Digital Era: How AI-Enabled Dynamic Capability, Data-Driven Culture, and Organizational Learning Shape Firm Performance · Sustainability · 2026
- Investing in intelligence: The impact of AI adoption and investment intensity on supply chain efficiency of green firms · Technological Forecasting and Social Change · 2026
- AI-Driven Predictive Analytics for Supply Chain Resilience, Financial Risk Management, and Digital Marketing Strategy: A Unified Business Intelligence Framework · Journal of Business and Management Studies · 2026
- Building a pathway of GenAI-enabled capabilities for supply chain management · International Journal of Production Research · 2026
- Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence · Journal of Retailing and Consumer Services · 2026
- AI washing: How does it influence firm value? · Finance research letters · 2026
- The role of AI-powered big data analytics in enhancing firm ESG performance: mediating and moderating effects · Behaviour and Information Technology · 2026
- Linking business analytics to firm performance: A mixed-method analysis of capabilities, decision quality, and firm size · Journal of Business Research · 2026
- Organisational responsible AI implementation and organisational foresight: The role of leadership control and managerial cognitive flexibility · Technological Forecasting and Social Change · 2026
- Enhancing supply chain agility and performance through big data analytics: the role of digitalization and top management support · International Journal of Productivity and Performance Management · 2026
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