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Open research questions in Media, Gender, and Advertising

184 unresolved questions extracted from the limitations and future-work sections of 1,625 Media, Gender, and Advertising papers in our library. Each links back to the study that raised it.

What the literature leaves open

  • Further research could explore the psychological process of cognitive dissonance triggered by social media use - Studies could investigate the impact of social media on women's GRA in different cultural contexts

    Does Social Media Use Affect Women’s Gender Role Attitudes? An Instrumental Variable Quantile Analysis · 2026 · DOI

  • Prior studies have emphasized the influences of social, family, and demographic factors on women's gender role attitudes, but the impact of social media use is not well understood. The study aims to fill this gap by exploring the causal relationship between social media use and women's gender role attitudes.

    Does Social Media Use Affect Women’s Gender Role Attitudes? An Instrumental Variable Quantile Analysis · 2026 · DOI

  • The study identifies a gap in the understanding of the role of logical fallacies in advertising. The study highlights the need for further research on the use of rhetorical techniques in advertising.

    A Rhetorical Analysis of Cosmetic Advertisements: Thinking About Logical Fallacies · 2026 · DOI

  • The limitations of the traditional Jornada do Herói narrative structure in dealing with contemporary issues of identity, shame, and imperfection. The need for alternative models for building authentic and culturally relevant brand narratives.

    NARRATIVAS PÓS-CAMPBELLIANAS EM DESIGN DE MARCA: VULNERABILIDADE, ARQUÉTIPOS E AUTENTICIDADE EM “KPOP DEMON HUNTERS” · 2026 · DOI

  • Future research should investigate the impact of media food and nutrition messages on children's eating habits and nutrition literacy. Future research should explore the role of media platforms in promoting positive and accurate messages about food and nutrition. Future research should develop strategies for promoting healthy eating habits and nutrition literacy in children.

    A Content Analysis of Popular YouTube Channels Regarding Children’s Food and Nutrition Literacy · 2026 · DOI

  • There is a lack of investigation into the messages conveyed through media content aimed at children. Prior research has focused on the prevalence of food scenes in media content, but not on the messages conveyed. The study aims to address this gap by evaluating the content of popular YouTube videos regarding children's food and nutrition literacy.

    A Content Analysis of Popular YouTube Channels Regarding Children’s Food and Nutrition Literacy · 2026 · DOI

  • The objectification of women in music videos. The perpetuation of gender stereotypes in the music industry. The lack of representation and equality for women in the music industry.

    Reinforcing or Challenging Stereotypes: Women's Portrayal in Music Videos by Selected Nigerian Female Musicians · 2026 · DOI

  • There is a lack of research on the portrayal of women in music videos by female musicians. The study aims to address this gap by examining the ways in which female musicians are presenting women in their music videos.

    Reinforcing or Challenging Stereotypes: Women's Portrayal in Music Videos by Selected Nigerian Female Musicians · 2026 · DOI

  • Future studies can analyze the impact of television series on public consciousness. Future studies can also examine the representation of different social groups in television series.

    TELEVISION’S LEGITIMATIONS: AN OVERVIEW OF LUXURY CONSUMPTION, ILLEGALITY, AND STEREOTYPES IN THE SERIES BABİL · 2026 · DOI

  • There is a need to critically analyze the messages given by television series regarding consumption and popular culture. There is a lack of studies on the impact of television series on public consciousness.

    TELEVISION’S LEGITIMATIONS: AN OVERVIEW OF LUXURY CONSUMPTION, ILLEGALITY, AND STEREOTYPES IN THE SERIES BABİL · 2026 · DOI

  • Future research should focus on developing effective strategies for teaching critical thinking and media literacy. Further studies should investigate the impact of greenwashing on consumer behavior.

    Greenwashing in Advertising as an Educational Challenge · 2026 · DOI

  • The paper identifies a gap in consumer education regarding greenwashing in advertising. There is a need for critical thinking and media literacy in consumer education.

    Greenwashing in Advertising as an Educational Challenge · 2026 · DOI

  • The study suggests that future research should examine the content of cartoons for gender stereotypes. The study recommends that future studies investigate the impact of cartoons on children's perceptions of gender roles. The study proposes that future research should develop strategies for promoting gender equality in children's media.

    Do All Cartoons Contain Traditional Gender Roles? The Example of Eymen and Çimen for Preschoolers · 2026 · DOI

  • The study identifies a gap in the literature on gender stereotypes in children's media, particularly in cartoons. The study notes that there is a need for more research on the impact of cartoons on children's perceptions of gender roles.

    Do All Cartoons Contain Traditional Gender Roles? The Example of Eymen and Çimen for Preschoolers · 2026 · DOI

  • Further research could explore the representation of beauty standards in other films and media. Further research could examine the impact of beauty standards on audiences, particularly women. Further research could investigate the ways in which filmmakers can promote positive and inclusive representations of beauty.

    AMERICAN BEAUTY STANDARD IMPACT ON THE MAIN CHARACTER OF ISN'T IT ROMANTIC MOVIE · 2026 · DOI

  • The study identifies a gap in the understanding of how beauty standards are represented in film and their impact on the main character’s personal, social, and psychological experiences. The study highlights the need for further research on the representation of beauty standards in media and their potential impact on audiences.

    AMERICAN BEAUTY STANDARD IMPACT ON THE MAIN CHARACTER OF ISN'T IT ROMANTIC MOVIE · 2026 · DOI

  • The study is limited to four advertising films of a luxury hotel. The findings cannot be generalized to the entire luxury tourism sector. The analysis focuses on visual texts and excludes empirical data on target audience responses or production processes.

    Female Representation in Hotel Advertisements within the Framework of Laura Mulvey’s Male Gaze Theory · 2026 · DOI

  • Further analysis of the representation of women in different types of advertisements. Examination of the impact of advertisements on gender relations and regimes of looking. Development of more inclusive and equitable advertising practices.

    Female Representation in Hotel Advertisements within the Framework of Laura Mulvey’s Male Gaze Theory · 2026 · DOI

  • The digital transformation of entertainment brands is no longer confined to the construction of online channels or the adoption of new technologies. The boundary between e-commerce and the entertainment industry is becoming increasingly blurred.

    UGC-Empowered Brand Communication in Disney's Transmedia Storytelling · 2026 · DOI

  • The challenge of capturing the complex and dynamic nature of adolescent peer interaction. The difficulty of isolating the effects of media-derived speech on adolescent language use. The need to consider the cultural and social context of adolescent communication.

    From Screen to Street: Vocal and Lexical Appropriation from Hausa-Dubbed Indian Films in Adolescent Peer Interaction in Northern Nigeria · 2026 · DOI

  • Further studies can apply the Vocal Influence-Appropriation Model to other contexts where media influence on adolescent language use is a concern. Future research can investigate the long-term effects of media-derived speech on adolescent social skills and communication. The study's findings can be used to inform the development of interventions aimed at promoting positive adolescent communication and social skills.

    From Screen to Street: Vocal and Lexical Appropriation from Hausa-Dubbed Indian Films in Adolescent Peer Interaction in Northern Nigeria · 2026 · DOI

  • The study identifies a gap in the understanding of the commodification of prizes in television quiz shows. The research gap is related to the lack of transparency in sponsored content and the need for clearer regulations governing embedded advertising.

    The Political Economy of Embedded Marketing in the Television Quiz Show Family 100: A Qualitative Study · 2026 · DOI

  • Theoretical exploration of full-cycle marketing systems for animated sequel films - Empirical studies focusing on the long-term market-oriented operation of classic animation IPs

    Research on the Marketing Strategy of Zootopia 2 Based on the 4P Marketing Theory · 2026 · DOI

  • Lack of systematic exploration of animated sequel films' full-cycle marketing systems. Existing studies mainly focus on empirical analyses of individual promotion channels.

    Research on the Marketing Strategy of Zootopia 2 Based on the 4P Marketing Theory · 2026 · DOI

  • Future research should explore the optimal level of diversity, long‐term effects on brand loyalty, and the role of AI‐driven personalization in diverse advertising.

    Diversity in Femvertising: An Experimental Investigation · 2025 · DOI

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184 open questions have been extracted from the limitations and future-work passages of 1,625 Media, Gender, and Advertising papers in our library. Each one below links back to the study that raised it, so you can read the original claim in context.

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