Science AI Journal
Social Sciences · Research topic

Open research questions in Media, Gender, and Advertising

164 gap statements mined from Media, Gender, and Advertising papers in our 7.9M-paper local library, which holds 1,723 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.

Choosing where to publish on Media, Gender, and Advertising? See the ranked Social Science journals.

What the literature leaves open

  • The prevailing assumption that golden jackals dominate red foxes is challenged by the study's findings. There is a lack of fine-scale behavioral studies on interspecific relationships among carnivores. The study addresses the gap in understanding the flexibility of interspecific behavioral responses under semi-natural scavenging conditions.

    Subverting Dominance Hierarchies: Interspecific Submission and Agonistic Interactions Between Golden Jackals and a Red Fox · 2025 · DOI

  • The study highlights the need for further research on the use of rhetorical techniques in advertising.

    A Rhetorical Analysis of Cosmetic Advertisements: Thinking About Logical Fallacies · 2026 · DOI

  • The lack of representation and equality for women in the music industry.

    Reinforcing or Challenging Stereotypes: Women's Portrayal in Music Videos by Selected Nigerian Female Musicians · 2026 · DOI

  • There is a lack of research on the portrayal of women in music videos by female musicians. The study aims to address this gap by examining the ways in which female musicians are presenting women in their music videos.

    Reinforcing or Challenging Stereotypes: Women's Portrayal in Music Videos by Selected Nigerian Female Musicians · 2026 · DOI

  • Future studies can analyze the impact of television series on public consciousness. Future studies can also examine the representation of different social groups in television series.

    TELEVISION’S LEGITIMATIONS: AN OVERVIEW OF LUXURY CONSUMPTION, ILLEGALITY, AND STEREOTYPES IN THE SERIES BABİL · 2026 · DOI

  • There is a need to critically analyze the messages given by television series regarding consumption and popular culture. There is a lack of studies on the impact of television series on public consciousness.

    TELEVISION’S LEGITIMATIONS: AN OVERVIEW OF LUXURY CONSUMPTION, ILLEGALITY, AND STEREOTYPES IN THE SERIES BABİL · 2026 · DOI

  • Future research should focus on developing effective strategies for teaching critical thinking and media literacy. Further studies should investigate the impact of greenwashing on consumer behavior.

    Greenwashing in Advertising as an Educational Challenge · 2026 · DOI

  • Further research could explore the representation of beauty standards in other films and media. Further research could examine the impact of beauty standards on audiences, particularly women. Further research could investigate the ways in which filmmakers can promote positive and inclusive representations of beauty.

    AMERICAN BEAUTY STANDARD IMPACT ON THE MAIN CHARACTER OF ISN'T IT ROMANTIC MOVIE · 2026 · DOI

  • The study identifies a gap in the understanding of how beauty standards are represented in film and their impact on the main character’s personal, social, and psychological experiences. The study highlights the need for further research on the representation of beauty standards in media and their potential impact on audiences.

    AMERICAN BEAUTY STANDARD IMPACT ON THE MAIN CHARACTER OF ISN'T IT ROMANTIC MOVIE · 2026 · DOI

  • The study is limited to four advertising films of a luxury hotel. The findings cannot be generalized to the entire luxury tourism sector. The analysis focuses on visual texts and excludes empirical data on target audience responses or production processes.

    Female Representation in Hotel Advertisements within the Framework of Laura Mulvey’s Male Gaze Theory · 2026 · DOI

  • The need to consider the cultural and social context of adolescent communication.

    From Screen to Street: Vocal and Lexical Appropriation from Hausa-Dubbed Indian Films in Adolescent Peer Interaction in Northern Nigeria · 2026 · DOI

  • Further studies can apply the Vocal Influence-Appropriation Model to other contexts where media influence on adolescent language use is a concern. Future research can investigate the long-term effects of media-derived speech on adolescent social skills and communication. The study's findings can be used to inform the development of interventions aimed at promoting positive adolescent communication and social skills.

    From Screen to Street: Vocal and Lexical Appropriation from Hausa-Dubbed Indian Films in Adolescent Peer Interaction in Northern Nigeria · 2026 · DOI

  • The data scope is limited to a six-month observation involving eight informants, one creative team member (CT-1), one producer (AP-1), and six audience members from three literacy backgrounds, and the conclusions cannot be generalized beyond this case.

    Constructing Fashion as an Educational Message: A Qualitative Single-Case Study of the Runway Program on Celebrities' TV · 2026 · DOI

  • The study identifies a gap in the understanding of the commodification of prizes in television quiz shows. The research gap is related to the lack of transparency in sponsored content and the need for clearer regulations governing embedded advertising.

    The Political Economy of Embedded Marketing in the Television Quiz Show Family 100: A Qualitative Study · 2026 · DOI

  • Lack of systematic exploration of animated sequel films' full-cycle marketing systems. Existing studies mainly focus on empirical analyses of individual promotion channels.

    Research on the Marketing Strategy of Zootopia 2 Based on the 4P Marketing Theory · 2026 · DOI

  • Future research should explore the optimal level of diversity, long‐term effects on brand loyalty, and the role of AI‐driven personalization in diverse advertising.

    Diversity in Femvertising: An Experimental Investigation · 2025 · DOI

  • The current study had several limitations. However, it is important to note that this figure did not account for the popularity of Disney films on streaming services, which is a limitation. Therefore, future research investigating the potential relationship between engagement with non-princess Disney animations and children’s behavior is warranted.

    The gendered behaviors displayed by Disney protagonists · 2024 · DOI

  • To address this gap in the literature, the present study first examines the prevalence and portrayal of Asian Americans in advertising produced by the top 25 advertisers in the United States from 2010 to 2019; and then compares these findings to previous studies examining the portrayal of Asian Americans in advertising from the past three decades.

    The prevalence and portrayal of Asian Americans in advertising: a comparative content analysis over three decades · 2024 · DOI

  • Since the analysis of manipulative effects of semiotic features used in advertisements is scarce, the present research project investigates the potential manipulative effects of semiotic aspects used in Persian printed advertisements, and the influence of the Iranian sociocultural context on designing these visual messages.

    Semiotic manipulation strategies employed in Iranian printed advertisements · 2023 · DOI

  • The digital transformation of entertainment brands is no longer confined to the construction of online channels or the adoption of new technologies. The boundary between e-commerce and the entertainment industry is becoming increasingly blurred.

    UGC-Empowered Brand Communication in Disney's Transmedia Storytelling · 2026 · DOI

  • The study also had to address the issue of outlier participants using a two-step procedure. The study's short-term repeated-measures experimental design may have limited the generalizability of the findings.

    Man Up? How Men and Women Respond to Ads Portraying Men in Gender Counter-Stereotypical Roles · 2026 · DOI

  • Further analysis of the representation of women in different types of advertisements. Examination of the impact of advertisements on gender relations and regimes of looking. Development of more inclusive and equitable advertising practices.

    Female Representation in Hotel Advertisements within the Framework of Laura Mulvey’s Male Gaze Theory · 2026 · DOI

  • Theoretical exploration of full-cycle marketing systems for animated sequel films - Empirical studies focusing on the long-term market-oriented operation of classic animation…

    Research on the Marketing Strategy of Zootopia 2 Based on the 4P Marketing Theory · 2026 · DOI

  • Further research could explore the psychological process of cognitive dissonance triggered by social media use - Studies could investigate the impact of social media on women's GRA in different cultural…

    Does Social Media Use Affect Women’s Gender Role Attitudes? An Instrumental Variable Quantile Analysis · 2026 · DOI

  • The study employed a short-term repeated-measures experimental design - Participants viewed only three advertisements over five days - The study had a limited sample size and drop-out…

    Man Up? How Men and Women Respond to Ads Portraying Men in Gender Counter-Stereotypical Roles · 2026 · DOI

Most-cited papers in Media, Gender, and Advertising

Most recent work

Find a gap in your own Media, Gender, and Advertising sub-topic

This page shows what the Media, Gender, and Advertising literature already flags as unresolved. To narrow it to your specific question, search the Research Gap Finder: the search is free with a free account and lists the papers closest to your topic first. Unlocking that topic (50 credits, charged once) fills the comparison table from our 7.9M-paper local library and writes the gaps from its rows.

Open the Research Gap Finder →

Related topics in Social Sciences

Legal Issues in Turkey
2,143 open questions
Criminal Justice and Corrections Analysis
2,051 open questions
Teacher Education and Leadership Studies
1,901 open questions
Higher Education Research Studies
1,814 open questions
Global Educational Policies and Reforms
1,727 open questions
Impact of Technology on Adolescents
1,677 open questions
Electoral Systems and Political Participation
1,653 open questions
Science Education and Pedagogy
1,616 open questions
Open questions raised by papers listed on this page include: (1) The lack of representation and equality for women in the music industry (“Reinforcing or Challenging Stereotypes: Women's Portrayal in Music Videos by…”, 2026); (2) Future studies can analyze the impact of television series on public consciousness (“TELEVISION’S LEGITIMATIONS: AN OVERVIEW OF LUXURY CONSUMPTION, ILLEGALITY, AND…”, 2026); (3) Future research should focus on developing effective strategies for teaching critical thinking and media literacy (“Greenwashing in Advertising as an Educational Challenge”, 2026); (4) Further research could explore the representation of beauty standards in other films and media (“AMERICAN BEAUTY STANDARD IMPACT ON THE MAIN CHARACTER OF ISN'T IT ROMANTIC MOVIE”, 2026); (5) Future research can investigate the long-term effects of media-derived speech on adolescent social skills and communication (“From Screen to Street: Vocal and Lexical Appropriation from Hausa-Dubbed Indian…”, 2026). 164 gap statements have been mined from Media, Gender, and Advertising papers in our 7.9M-paper local library, which holds 1,723 papers on the topic; the gaps come from whichever of those papers state one. They are mostly the research gaps the authors state and the papers' abstracts, plus future-work, limitations and challenges passages. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one, so you can read the original claim in context.

Tools for your next paper

Gaps & Literature SearchFind open questions in any field — 1,100,000+ open gaps mined from our own library.Pre-CheckIs your paper ready? Acceptance odds for top, mid and open/emerging journals, in seconds.Journal FinderA ranked shortlist of target journals from a 17,500-venue index.Duplicate Publication CheckerCheck for prior publication across 7 sources and our local library.Citation GeneratorFreeA DOI or title → APA, MLA, Vancouver, Chicago, BibTeX, RIS. No signup.Graphical Abstract MakerFreeTurn your findings into a colorblind-safe graphical abstract.

How Pre-Check worksHow AI Review works

Compare the category — Honest roundups of the AI research tools, ours listed alongside the alternatives.

Command palette

Jump anywhere, run any action.