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Open research questions in Media, Gender, and Advertising

34 unresolved questions extracted from the limitations and future-work sections of 1,541 Media, Gender, and Advertising papers in our library. Each links back to the study that raised it.

What the literature leaves open

  • 724 Do All Cartoons Contain Traditional Gender Roles? The Example of Eymen and Çimen for Preschoolers Limitations The research is limited to a single cartoon.

    Do All Cartoons Contain Traditional Gender Roles? The Example of Eymen and Çimen for Preschoolers · 2026 · DOI

  • Due to practical constraints, the study’s sample videos were limited by selection criteria, though the top-viewed child-themed channels offer many more videos for future research. Moreover, while one criterion for video selection was nutrition-related words in the title, some videos may have covered food and nutrition literacy components 74 MARCH 2026Vol. 51 No. 1JOURNAL OF CHILDHOOD STUDIESARTICLES FROM RESEARCH even though they didn’t focus primarily on these topics. To minimize such limitations, researchers checked each video’s description to ensure that relevant food and nutrition content was not overlooked. Lastly, the analysis focused only on the top three child-themed English-language YouTube channels. So, the findings are limited to the scope of the chosen channels.

    A Content Analysis of Popular YouTube Channels Regarding Children’s Food and Nutrition Literacy · 2026 · DOI

  • Since the analysis of manipulative effects of semiotic features used in advertisements is scarce, the present research project investigates the potential manipulative effects of semiotic aspects used in Persian printed advertisements, and the influence of the Iranian sociocultural context on designing these visual messages.

    Semiotic manipulation strategies employed in Iranian printed advertisements · 2023 · DOI

  • Through the concept of sensory storytelling, we enter a field of communication still insufficiently explored, but which allows us to find out how advertising discourse is organized and works in a way as close as possible to reality, even if the mechanisms that compose it are not always understood by consumer, but are well directed by those behind the scenes of advertising.

    Sensory Storytelling, a Current Tool of Communication in Advertising · 2021 · DOI

  • Between cultural life and the theoretical approaches, the predominant advertising and commercial logic of the media and the educational logic, there is a tense relationship, which needs to be investigated in order to propose favourable ameliorative solutions in order to make musical education more efficient.

    AN EXPLORATORY INVESTIGATION OF AESTHETIC RESPONSE TO MUSIC AND MUSICAL PREFERENCES, BASED ON YOUTUBE MUSIC VIDEOS · 2018

  • Future research should examine audience reception, compare commodification practices across television genres, and investigate their transformation amid the convergence of television and digital media platforms.

    The Political Economy of Embedded Marketing in the Television Quiz Show Family 100: A Qualitative Study · 2026 · DOI

  • Research on the construction of reality in television has predominantly focused on final broadcasts or audience reception, while the behind-the-scenes production process remains underexplored.

    Constructing Fashion as an Educational Message: A Qualitative Single-Case Study of the Runway Program on Celebrities' TV · 2026 · DOI

  • However, the extent to which feminine traits are being celebrated when displayed by male protagonists needs to be examined, as well as the potential relationship between such messages and boys' behaviors and children's conceptualizations of gender more broadly.

    The gendered behaviors displayed by Disney protagonists · 2024 · DOI

  • While some results are inconsistent, heavy television viewers seem more prone to view social inequalities as the result of working-class people's failure to take responsibility for their own well-being.

    Does it Make a Difference?: Television’s Misrepresentation of the Working-Class as Cultivation Effects · 2024 · DOI

  • Studies on the use of infotainment offer contradictory evidence of the extent to which infotaining programmes can increase people's interest in social, political and health issues, for example.

    Infotainment as a hybrid of information and entertainment: a conceptual analysis · 2021 · DOI

  • Future research should explore the influence of viewing specific shows on young children’s current gender stereotypes to assess the immediate impact of such viewing.

    Gender and Emotion Stereotypes in Children’s Television · 2017 · DOI

  • However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated.

    Advertising, Gender Stereotypes and Religion. a Perspective from the Philosophy of Communication · 2015

  • These dimensions are brought together in an analytical framework that can serve as inspiration for further research on cross-media communication in advertising and possibly in other types of communication.

    Cross-media communication in advertising: exploring multimodal connections between television commercials and websites · 2013 · DOI

  • To fill this theoretical gap in the literature, we employ semiology to evaluate the plots and stories used in promoting global consumer culture in television advertisements from the two major economic powers in sub-Saharan Africa: Nigeria and South Africa.

    Consumer Culture Plots in Television Advertising from Nigeria and South Africa · 2012 · DOI

  • Despite these efforts he remains controversial and ambiguous, which is reflected in the subversive practices of using the clown character as a tool of artistic and political…

    Klown rzecznikiem korporacji – Ronald McDonald w obliczu nowych wyzwań kultury konsumpcyjnej · 2011 · DOI

  • To address this gap in the literature, this paper develops a conceptual framework, based on a synthesis of developmental psychology literature, to understand how children develop attitudes toward advertisements with gender-related content.

    How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising? · 2010 · DOI

  • Future research should examine whether food advertising presents a potentially distracting mix of production techniques and emotional appeals that may divert children's attention from disclaimers.

    Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children · 2009 · DOI

  • Although previous findings indicate that frequent television viewing is associated with holdingmore stereo typical attitudes aboutgender, no studies have examinedthis connection among Latino youth, who are frequent viewers of both English- and Spanish-language programming.

    From Ally McBeal to Sábado Gigante · 2005 · DOI

  • Although there is an abundance of literature on cross-cultural comparisons of advertising appeals, very little is known about how consumers from different cultures process visual images in print advertisements.

    Implicit meaning in visual print advertisements: a cross-cultural examination of the contextual communication effect · 2002 · DOI

  • This article analyses the conflicting evidence available from academic research and shows how the conclusions reached by researchers derive from different starting assumptions about children as viewers.

    Television, Children and Violence · 1996 · DOI

  • Abstract Abstract Advertising researchers have not investigated the impact of the imagery-evoking sound effects included in radio commercials on learning, feelings, and attitude formation.

    Mental Imagery and Sound Effects in Radio Commercials · 1992 · DOI

  • While the value related cues of differing social groupings remain to be worked out, the influence of stimuli-translation is a critical link to our understanding of what takes place between the recipient and content in the media exposure situation.

    Life Style and Media Use Among English Working-Class Youths · 1972 · DOI

  • At the same time, the effects of the program should be explored at attitude level, foran important component of adult education is the restructuring of frames of reference.

    An Experimental Study of the Long-time Effects of an Adult Educational Television Program on Attitude Changes · 1962 · DOI

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34 open questions have been extracted from the limitations and future-work passages of 1,541 Media, Gender, and Advertising papers in our library. Each one below links back to the study that raised it, so you can read the original claim in context.

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