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Open research questions in Media Influence and Health

433 gap statements mined from Media Influence and Health papers in our 7.9M-paper local library, which holds 3,632 papers on the topic — drawn mostly from each paper's own stated research gap, future-work, challenge and limitation notes, and its abstract. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one.

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What the literature leaves open

  • The association between human and digital human narrators and electronic word-of-mouth intention is not well understood. The psychological evaluation pathways to customer inspiration in ICH short-form videos are not well understood. The differences between human and digital human narrators in terms of nonverbal immediacy and narrator clarity are not well understood.

    Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention · 2026 · DOI

  • The impact of micro-dramas on young adults' relationship beliefs is not well understood. The relationships between micro-drama engagement, romantic reality comparison, mate-selection materialism, and marriage anxiety have not been fully explored. The potential moderating role of media literacy in these relationships has not been investigated.

    Micro-Drama narrative engagement and marriage anxiety among Chinese college and university students: Cross-sectional associations with romantic reality comparison and mate-selection materialism · 2026 · DOI

  • Although these initiatives seek to improve knowledge, attitudes, and behaviors, the effects of cumulative exposure remain insufficiently examined.

    A conceptual framework for defining and examining mental health promotion fatigue · 2026 · DOI

  • Awareness alone is insufficient for behavior change, and theoretically driven, targeted messaging that provides specific information on mechanisms of action and consumption limits is needed.

    Can I Have One Minute of Your Time? Strategic Message Design Is Needed to Change Behavior · 2026 · DOI

  • Future research will examine the lasting impact of such interventions on audience members’ KAB.

    Assessing the Impact of a Community-Based Narrative Film about Diabetes and Homelessness · 2025 · DOI

  • There is a lack of evidence about how existing messaging influences awareness and characteristics associated with awareness that could guide future messaging.

    Challenges in Achieving US Population Awareness of Alcohol as a Carcinogen: Identifying Predictors of Continued Lack of Awareness after Educational Video Exposure · 2025 · DOI

  • Personal resonance and narrative transportation are recognised as mechanisms for storytelling's impact on altruism, yet little is known about the effect of different narrative modes on these relationships.

    Evoking Altruistic Behaviours: The Effects of Storytelling in Different Narrative Modes · 2025 · DOI

  • While previous literature has examined the effectiveness of the gain frame versus the loss frame in motivating detection behaviors, existing studies have produced mixed results, with the underlying psychological process remaining unclear.

    Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age · 2024 · DOI

  • Future research is needed to determine why habitual replotters are more persuaded by unwanted story endings than other audience members are.

    A Missing Mechanism of Effect: How People Who Habitually Replot Stories React Differently (Or Not so Differently) to Melanoma Narratives · 2024 · DOI

  • Scientific analysis of that talk requires a means of measuring it, something that is lacking in the current literature.

    Campaign-Induced Interpersonal Communication: Concepts and Measurement · 2024 · DOI

  • The study highlights the need for a neurocognitive model of male emotional regulation to address gender-based violence.

    Cultural fiction as predictive-affective simulation: a neurocognitive model of male emotional regulation and gender violence prevention · 2026 · DOI

  • The paper identifies a gap in prior research, which has focused on the effect of modality on audiences rather than storytellers. It also highlights the need to explore the role of structured thinking in the effect of writing on storyteller transportation and persuasion.

    How storytelling modality affects transportation and storyteller persuasion · 2026 · DOI

  • There is a need to examine the influence of television series on youth behaviour and cultural trends. The study aims to fill this gap by exploring the mechanisms through which television series influence youth behaviour and the nature of its outcomes.

    Influence of Television Series on Youth Behaviour and Cultural Trends: A Socio-Psychological Analysis · 2026 · DOI

  • The lack of physical contact and immediate emotional feedback in the digital context can reduce empathic resonance and emotional distance towards the victim. The normalization of online aggression can worsen the situation.

    Liking harm, feeling fine: Crowd-cruelty comfort and the normalization of digital aggression · 2026 · DOI

  • The asynchronous format of eating shows creates challenges for fostering engagement and participation. The study highlights the need to consider the role of affect in food evaluation, which can be a complex and nuanced aspect of human experience.

    Affective practices in asynchronous eating shows · 2026 · DOI

  • Future studies could explore the role of editing practices, facial expressions, gaze, and gestures in eating shows. Future research could investigate the ways in which hosts and viewers negotiate affect in eating shows. Future studies could examine the implications of the study's findings for the design of online food platforms and social media.

    Affective practices in asynchronous eating shows · 2026 · DOI

  • The lack of understanding of how schematization and affective enrichment contribute to the affective impact of visual forms of advertising and campaigning. The need for an alternative meaning-making strategy to the process of image-schematic scaffolding in multimodal discourse.

    Schematization, frame evocation and affect in multimodal ads and campaigns · 2026 · DOI

  • Fourth, future research could consider age differences, particularly by comparing adolescents, young adults, and older adults, as the development of psychological identity in each age group may influence how they respond to face filter technology.

    The Impact of Face Filter Use on Self-Image and Narcissistic Communication on TikTok · 2026 · DOI

  • Future research should examine these factors systematically to determine whether AI adjustments and data diversification can mitigate bias, or whether more structural, societal interventions are required to promote equity and representation in the evolving ecosystem of virtual personas.

    Characteristics of Human-Like Virtual Profiles in Relation to Audience Reach and Engagement on Instagram: Secondary Data Analysis · 2026 · DOI

  • Mixed results were found regarding some conditions for the effectiveness of the behavior change principle modeling.

    Systematic optimization and evaluation of a Dutch sexual health intervention: Role model stories for chlamydia prevention, testing, and treatment · 2025 · DOI

  • Investigate the effects of other types of narrators on viewers' responses, - Examine the role of focused attention in the dual-route psychological evaluation framework, - Explore the application of the dual-route psychological evaluation framework in other…

    Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention · 2026 · DOI

  • Independent replication of the study-specific measures is required, - Future evaluation in relationship and media-literacy education is needed, - The effectiveness of educational approaches concerning platforms or subgenres requires separate…

    Micro-Drama narrative engagement and marriage anxiety among Chinese college and university students: Cross-sectional associations with romantic reality comparison and mate-selection materialism · 2026 · DOI

  • Yet, in two cross‐sectional studies, we found only weak to contradictory evidence for this idea.

    Do Fans of Violent Stories Show a Higher Potential for Creative Harm? True Crime as a Stimulating Environment for Malevolent Creativity · 2026 · DOI

  • For instance, predictive rigidity may be assessed via established measures of intolerance of uncertainty and cognitive inflexibility; distress tolerance through validated self-report instruments and behavioral frustration paradigms; hostile masculinity through standardized attitudinal scales; and narrative training effects through pre-post experimental designs examining changes in empathy, emotion regulation…

    Cultural fiction as predictive-affective simulation: a neurocognitive model of male emotional regulation and gender violence prevention · 2026 · DOI

  • Open new directions for research on narratives, modality, and persuasion. Further examination of the role of structured thinking in storyteller transportation and persuasion. Investigation of the effects of modality on storyteller persuasion in different contexts.

    How storytelling modality affects transportation and storyteller persuasion · 2026 · DOI

Most-cited papers in Media Influence and Health

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Open questions raised by papers listed on this page include: (1) The association between human and digital human narrators and electronic word-of-mouth intention is not well understood (“Human and digital human narrators in intangible cultural heritage short videos:…”, 2026); (2) The impact of micro-dramas on young adults' relationship beliefs is not well understood (“Micro-Drama narrative engagement and marriage anxiety among Chinese college and…”, 2026); (3) Awareness alone is insufficient for behavior change, and theoretically driven, targeted messaging that provides specific information on mechanisms of action and consumption limits is needed (“Can I Have One Minute of Your Time? Strategic Message Design Is Needed to…”, 2026); (4) There is a need to examine the influence of television series on youth behaviour and cultural trends (“Influence of Television Series on Youth Behaviour and Cultural Trends: A…”, 2026); (5) The lack of physical contact and immediate emotional feedback in the digital context can reduce empathic resonance and emotional distance towards the victim (“Liking harm, feeling fine: Crowd-cruelty comfort and the normalization of…”, 2026). 433 gap statements have been mined from Media Influence and Health papers in our 7.9M-paper local library, which holds 3,632 papers on the topic; the gaps come from whichever of those papers state one. They are mostly the research gaps the authors state and the papers' abstracts, plus future-work, limitations and challenges passages. The ones listed below are a selection still marked open; each names the study that raised it, with a DOI link where the paper has one, so you can read the original claim in context.

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